USGBC integrates cradle to cradle program in new LEED 4

HomeNewsUSGBC integrates cradle to cradle program in new LEED 4

usgbcCharlottesville, Va.—The U.S. Green Building Council (USGBC) has incorporated the Cradle to Cradle certified program in the latest version of its Leadership in Energy and Environmental Design (LEED) Version 4. 
McDonough Braungart Design Chemistry (MBDC) developed the program.

The endorsement of Cradle to Cradle Certified products marks USGBC’s latest commitment to material health and improving the impacts of buildings on the well being of humans and the environment.
 “We salute USGBC’s courageous leadership in making material health a priority in the face of immense challenge from industry,” said William McDonough, MBDC’s co-founder.
 “The stand it has taken will help continue its meaningful input as an agent of market transformation.”

Last year, at USGBC’s annual Greenbuild Conference, McDonough delivered the 
closing keynote address, focusing on material health and a future of abundance for
all. He brought clients and partners to the stage with him to make this case.

In addition, USGBC announced a major grant from Google to focus on human health.
 This is also a milestone for MBDC as it represents a capstone of 25 years of work. Shaw Industries has also been a leader. “A decade ago, Shaw designed the world’s first Cradle to Cradle flooring product,” said Paul Murray, vice president of sustainability and environmental affairs at Shaw. “Today, more than 60% of Shaw’s sales are from Cradle to Cradle certified products.”

Must Read

TISE launches new partnership with ASID

Las Vegas—Registration is now open for the ASID Inside Surfaces Tours, a joint venture between The International Surface Event (TISE) and the American Society...

Executive forecast 2024: No signs of stopping resilient flooring

Despite headaches within the economy —namely high interest/mortgage rates— resilient flooring suppliers are pointing to continued growth in 2024. While it may not be...

Retailers laud Mohawk’s new PureTech collection

Mohawk is in the midst of what it describes as a “Resilient Revolution,” an aggressive category promotion campaign led by its newly launched PureTech...

Building awareness by sharing our stories

Women have been integral to the flooring industry for quite some time. I proudly continue the legacy of my father as a second-generation flooring...

Executive Forecast 2024: Better days ahead for the flooring industry

It’s only a matter of time before the flooring industry is released from inflation’s grip and suppli­ers and their retail partners can take full...

Observations from the road and a blueprint for success

The best way flooring retailers can become more profitable and professional is to learn from other retailers. But here’s the carrot: They don’t necessarily...
Some text some message..