Shaw rolls out marketing tools at markets

Dalton—Shaw Floors is introducing new product displays and a year of promotional opportunities for retailers at its Winter Markets. 

Along with a slate of new products, expanded marketing services will help drive interest at retail.
New marketing offerings include small footprint displays for resilient products; targeting advertising recommendations through a new program called Shaw Smart Target; and social media training through a series of six webinars called Shaw Social Studies. 

New products focus on soft carpet products, wide plank engineered wood, and large rectangular ceramic tiles, and new wood and stone looks in resilient, laminate and ceramic products.