Chicago — Bentley’s showroom in The Merchandise Mart in Chicago captured Best in Competition and also won the small showrooms category in the NeoCon Showroom and Booth Design Competition, presented by the International Interior Design Association (IIDA) in partnership with Contract magazine.
The competition honors standout spaces within the trade show for originality of design, visual impact, effective use of materials, and the exceptional use of space, color, texture, and graphics.
Winners are selected in four categories, ranging from large to small showrooms and exhibitor booths as well as Best in Competition. The Bentley showroom brings the carpet company’s centerpiece NeoCon product introduction, the New Bohemian Collection, to life with a full-size replica of the back of an elaborately decorated horse-drawn caravan that is characteristic of new-age nomadic communities. Designed by the Bentley Design Studio, and fabricated by Northridge, Calif.-based Paradigm Shift, the showroom is in suite 1098 in the Merchandise Mart, and is open daily throughout NeoCon 2014.