Dal-Tile re-launches family of brands

Home Press Release Dal-Tile re-launches family of brands

Dallas—Dal-Tile has re-launched its family of brands: Daltile, American Olean, Marazzi and Ragno. After a year of intensive research, each of Dal-Tile’s brands has been repositioned within the marketplace.

“In the world of tile, it’s imperative not to blend into a sea of sameness, and that was the dominant driver behind the strategy of our brand development process,” said John Turner Jr., president of Dal-Tile. “We’ve worked diligently to differentiate Daltile, American Olean, Marazzi and Ragno from each other and from the competition. Our customers will notice there are no disruptive changes, but rather a dedicated focus on areas we know are vital to our success: brand identity, product availability, exceptional service, value to our customers and unmatched logistics.”

Must Read

Shaw Contract launches carbon neutral carpet tile

Cartersville, Ga.—Shaw Contract launched New Path, its first carbon neutral carpet tile collection constructed on the company's StrataWorx backing. Utilizing EcoSolution Q100 fiber technology...

How to combat credit card fees

It’s no secret that in recent years credit card fees have been nipping at floor covering retailers’ profit margins. According to the Merchants Payments...

Shaw Industries, Encina announce carpet recycling partnership

The Woodlands, Texas—Encina Development Group, a producer of ISCC+ circular chemicals from end-of-life plastics, has announced a new recycling partnership with Shaw Industries Group....

What’s new with moldings, accessories, sundries

As flooring professionals know all too well, a job isn’t complete until the proper finishing touches—moldings, accessories, sundries—have been installed. With so much importance...

Pergo Extreme expands product offering

Calhoun, Ga.—Pergo Extreme is continuing to expand its portfolio with 16 new introductions and advancing its existing waterproof warranty by adding WetProtect technology to...

How some flooring dealers make ecommerce work

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related...
Some text some message..
X