Dallas—Dal-Tile has re-launched its family of brands: Daltile, American Olean, Marazzi and Ragno. After a year of intensive research, each of Dal-Tile’s brands has been repositioned within the marketplace.
“In the world of tile, it’s imperative not to blend into a sea of sameness, and that was the dominant driver behind the strategy of our brand development process,” said John Turner Jr., president of Dal-Tile. “We’ve worked diligently to differentiate Daltile, American Olean, Marazzi and Ragno from each other and from the competition. Our customers will notice there are no disruptive changes, but rather a dedicated focus on areas we know are vital to our success: brand identity, product availability, exceptional service, value to our customers and unmatched logistics.”