Dal-Tile re-launches family of brands

Home Press Release Dal-Tile re-launches family of brands

Dallas—Dal-Tile has re-launched its family of brands: Daltile, American Olean, Marazzi and Ragno. After a year of intensive research, each of Dal-Tile’s brands has been repositioned within the marketplace.

“In the world of tile, it’s imperative not to blend into a sea of sameness, and that was the dominant driver behind the strategy of our brand development process,” said John Turner Jr., president of Dal-Tile. “We’ve worked diligently to differentiate Daltile, American Olean, Marazzi and Ragno from each other and from the competition. Our customers will notice there are no disruptive changes, but rather a dedicated focus on areas we know are vital to our success: brand identity, product availability, exceptional service, value to our customers and unmatched logistics.”

Must Read

Specifying in the age of COVID-19

By John McGrath The International Standards and Training Alliance (INSTALL) is putting a greater emphasis on working hand-in-hand with commercial architects and designers to develop...

What can be learned from an old classified ad

By Steven Feldman “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition...

Shaw Floors taps Jon England

Dalton—Shaw Floors has named industry veteran Jon England its new director of resilient category management. England most recently served as chief sales and marketing officer...

NFA takes the lead in bringing back in-person events

By Ken Ryan When the National Floorcovering Alliance (NFA) convenes in Savannah, Ga., next week, it will mark the first time in more than six...

Republic joins NFA vendor ranks

By Ken Ryan Republic Flooring has graduated from specialty vendor to core vendor of the National Floorcovering Alliance (NFA). The move represents another feather in...

Mannington Commercial partners with Material Bank

Calhoun, Ga.—Mannington Commercial has entered into a new partnership with Material Bank, the largest material marketplace in the architecture and design industry. Effective today,...
X