Laticrete showcases new product offerings at Coverings

HomeNewsLaticrete showcases new product offerings at Coverings

Bethany, Conn.—Laticrete is giving Coverings attendees a first-hand look at the company’s latest flooring solutions, including the revolutionary electric radiant floor heating system Strata_Heat, which includes a heat conductive additive utilizing thermal diffusion technology. Located at Booth 7213, Laticrete will also exhibit the new Ready-to-Use Grout, Hydro Ban Cementitious Waterproofing Membrane, Hydro Ban Quick Cure, Quick Cure Mortar Bed, StoneTech Epoxy Grout and Haze Coating Stripper, StoneTech Quartz and Porcelain Tile Sealer, StoneTech Quartz and Tile Cleaner, and Prime-N-Bond. Permacolor Select and 257 Titanium will also be featured.

“Our team of scientists, engineers and product developers have put in a lot of hard work to produce everyday solutions for the construction industry to address growing market trends such as tiny homes,” said Maria Oliveira, senior manager, marketing communications, Laticrete. “As part of Coverings’ ninth annual Installation Design Showcase (IDS), various Laticrete products including the complete Strata_Heat system will be installed live in the ‘Smart Modern Living’ tiny home on site.”

In addition to Strata_Heat, the ‘Smart Modern Living’ tiny home will utilize Hydro Ban Board, the Hydro Ban Shower System, Permacolor Select, 4-XLT, Tri-Lite and Latasil. The IDS tiny home exhibit will be displayed the entire duration of the trade show at Booth 8804 in Hall C.

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