Laticrete showcases new product offerings at Coverings

Home News Laticrete showcases new product offerings at Coverings

Bethany, Conn.—Laticrete is giving Coverings attendees a first-hand look at the company’s latest flooring solutions, including the revolutionary electric radiant floor heating system Strata_Heat, which includes a heat conductive additive utilizing thermal diffusion technology. Located at Booth 7213, Laticrete will also exhibit the new Ready-to-Use Grout, Hydro Ban Cementitious Waterproofing Membrane, Hydro Ban Quick Cure, Quick Cure Mortar Bed, StoneTech Epoxy Grout and Haze Coating Stripper, StoneTech Quartz and Porcelain Tile Sealer, StoneTech Quartz and Tile Cleaner, and Prime-N-Bond. Permacolor Select and 257 Titanium will also be featured.

“Our team of scientists, engineers and product developers have put in a lot of hard work to produce everyday solutions for the construction industry to address growing market trends such as tiny homes,” said Maria Oliveira, senior manager, marketing communications, Laticrete. “As part of Coverings’ ninth annual Installation Design Showcase (IDS), various Laticrete products including the complete Strata_Heat system will be installed live in the ‘Smart Modern Living’ tiny home on site.”

In addition to Strata_Heat, the ‘Smart Modern Living’ tiny home will utilize Hydro Ban Board, the Hydro Ban Shower System, Permacolor Select, 4-XLT, Tri-Lite and Latasil. The IDS tiny home exhibit will be displayed the entire duration of the trade show at Booth 8804 in Hall C.

Must Read

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with in an effort to help increase access to safe water and sanitation...

Alliance Flooring day two commences

Cedar Creek, Texas—Alliance Flooring’s 26th annual national convention continued Wednesday morning with keynote speaker Scott Sandlin, executive vice president of the residential division, Shaw...

Happy Feet International introduces Perseverance line

Chattanooga, Tenn.—Happy Feet International has introduced Perseverance to its Black Label Collection. The extra-wide luxury vinyl planks are a 9 x 60 size that...

NeoCon 2023 keynotes look to hip hop, community, technology

Chicago—NeoCon has announced the keynote speakers for its 2023 edition, to be held here June 12-14 at The Mart. World-renowned futurist, Amy Webb (founder...

CFI develops credential for FCEF college program

Dalton—The World Floor Covering Association’s (WFCA) Certified Flooring Installer (CFI) program will now offer testing, credentialing and credit recognition for graduates of the Floor...
Some text some message..