CCA Global Partners helps members compete

Home News CCA Global Partners helps members compete

Manchester, N.H.—During its annual summer conventions, CCA Global Partners businesses’ Carpet One Floor & Home and Flooring America offered members the opportunity to compete more effectively in its area rug business through the e-Commerce platform Rugs.Shop.

The website offers over 35,000 unique area rugs and facilitates the online ordering experience for customers. Rugs.Shop also supports the site with an online and telephone customer service team. Through this new program, members of Carpet One Floor & Home and Flooring America will be able to use the platform, customized to their local store, to offer this online area rug selection to their customers. 

“While customers still prefer to go into the store to purchase installed flooring, the area rug business has greatly shifted towards online sales,” said Charlie Dilks, chief product officer, CCA Global Partners. “Working with Rugs.Shop allows us to help our members compete and increase profits from online sales.

For a local, independent retailer, keeping up with the technology and support systems needed to effectively compete in e-Commerce can be difficult. The recent Supreme Court ruling on the subject of internet sales tax is just one example of risks involved for independent retailers trying to sell online.

The program offered through CCA reduces these risks significantly, if not completely. Participating members will receive a dedicated, branded site to use for their customers, creating a seamless customer experience. Members will also have the support of a customer service team, credit card processing and drop ship logistics services.

As an added marketing opportunity, stores can also provide their customers with a coupon to their rug shop after a hard surface flooring sale. On the sales management side, stores will be able to track sales to a specific sales professional in order to allocate online rug sale commissions.

 

Must Read

Invista’s Antron nylon cited in Starnet Design Awards

Kennesaw, Ga.—Invista recognized the winners of the 22nd annual Starnet Design Awards that used carpets constructed of Antron nylon fiber in their installations. The following...

CM Services forges partnership with FCICA

Glen Ellyn, Ill.—CM Services has formed a partnership with the Floor Covering Installation Contractors Association (FCICA) to provide full-service association management services. Catherine Church, CM...

Stainmaster Home Studio to debut at NFM Kansas City location

  Kennesaw, Ga.—Invista’s Stainmaster brand and Nebraska Furniture Mart have announced the launch of the Stainmaster Home Studio at NFM’s Kansas City location. Promising a...

Hannover Fairs USA postpones Domotex USA 2021

Chicago—Hannover Fairs USA (HFUSA), the organizer of Domotex USA, has decided to postpone its 2021 trade show, which was scheduled for March 1-3. The...

NFA to members: The show will go on

By Steven Feldman Cincinnati—Leaders lead, and the National Floorcovering Alliance (NFA) is a prime example. Thanks to the group’s desire to move this industry forward,...

Indusparquet adds Murphy to U.S. team

Miami, Fla.—Indusparquet, a leading manufacturer of Brazilian premium hardwood flooring, has added Jessica Murphy to its U.S. sales and marketing team as the company’s...
X