Mirage launches new texture with DuraMatt finish on White Oak Natural

Home News Mirage launches new texture with DuraMatt finish on White Oak Natural

Saint-Georges, Quebec, Canada—Mirage has added a new texture combined with the DuraMatt finish on White Oak Natural.

The new textured wood surface is brushed so it conceals everyday scuffs and marks, making these floors ideal for today’s busy families. Combined with Mirage’s DuraMatt finish, White Oak Brushed Natural creates a relaxed look with a touch of refinement for modern and classic decors alike.

White Oak Brushed combined with the DuraMatt finish is also now available in Carousel from the Sweet Memories collection. This combination delivers sleek-looking, creamy white floors that add a splash of light to any room.

“White Oak Brushed Natural with Mirage’s DuraMatt finish is the perfect addition to our range of North American species—one that’s sure to satisfy architects, designers and consumers wanting a natural, timeless, matte look that’s far from ordinary,” said Brad Williams, vice president of sales and marketing at Boa-Franc, makers of the Mirage brand. “The prominent textured grain combined with the matte finish make it a favorite among designers.”

White Oak Brushed Natural and White Oak Brushed Carousel are available in Classic (4¼ inches), Engineered (5 inches and 6½ inches for both and 7¾ inches for Carousel only) and TruBalance (5 inches) technologies with the DuraMattfinish.

Must Read

Mohawk unveils SmartStrand Color Wall

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

WATCH: How to choose the right Cali floor

https://www.youtube.com/watch?v=2jjoVA8_Nf4 Cali Floors offers a wide variety of flooring types, each suitable to the individual needs of the end-user. Not sure where to start? Cali's...

NSI to welcome new board members

Oberlin, Ohio—The Natural Stone Institute (NSI) said it will welcome two individuals to its board of directors in January 2023. The new NSI board...

Overcoming your fears of public speaking

The fear of public speaking is real. In fact, the National Institute of Mental Health reports that public speaking anxiety, or glossophobia, affects about...

Ceramic: State of the Industry 2022

Ceramic has traveled a rough road over the last few years. In 2019, the tile flooring category experienced its first decline in a decade...

50 recession-busting strategies for success

There was a chiropractor who built a million-dollar practice. He sold it and then built another million-dollar practice. Then he did it a third...
Some text some message..
X