Solon, Ohio—Tarkett has introduced its first collection to utilize its new, state-of-the-art Digital Dye Injection (DDI) technology—the Marieke collection. The new technology removes all creative limitations for expressive hospitality flooring design, according to the company.
The company’s DDI technology enables designers to co-create unique flooring designs with crisp pattern details. Through its co-creation process, designers can adjust an existing pattern or design a fully custom experience from scratch. Digital Dye Injection allows up to 14 colors on any of the company’s four base grade textures.
Each Digital Dye Injection carpet includes Tarkett’s ActionBac construction and 10% pre-consumer recycled content, helping it stand up to high traffic while protecting the planet’s valuable resources. The technology can also be used to create custom area rugs, providing a one-of-a-kind solution for every space.
“With Tarkett Hospitality, we are committed to giving our customers a canvas on which to bring their ideas to life while creating one-of a-kind interior spaces,” said Kim Drautz, senior vice president, Tarkett Hospitality in North America. “Digital Dye Injection offers the ultimate flexibility in custom carpet design, from area rugs to ballrooms, with endless pattern options incorporating up to 14 colors. High-precision printing paired with our luxurious tufted carpet is a winning combination for designing unique spaces that drive outstanding guest experiences.”
Marieke offers creative design possibilities
Giving hospitality designers a canvas for unfettered creative expression and embracing the heart of a true artist, the Marieke Collection was born in the studio, the company said. Playing with different mediums like paint pouring, Sumi ink and digital art, Tarkett’s design team created this twist on the abstract. The result is a diverse collection of visuals that invites the rebellious designer to break the rules and reform them to her purpose, according to the company.
“The Marieke Collection evolved from art created by our design manager, Ann Matthews, using paint and ink as her medium. Her canvases hung in our studio for months as a source of inspiration,” said Amy Jaekel, creative director, Tarkett Hospitality in North America. “The layers and blending of colors, along with the detail of the bubbles and cracks, made these works of art perfect to show off the new DDI technology.”
With 10 DDI patterns and three tufted patterns for guest rooms, Marieke is available in 13 styles that evoke a range of organic textures and shapes, from bold marbles to soft floral designs.