Credit: How and when to promote financing

Home Categories Carpet Credit: How and when to promote financing

While offering financing options to the consumer comes with many obvious benefits, it’s something that still requires selling. Following are some helpful tips RSAs can use to broach the subject and ultimately seal the deal.

Mention credit early—and often.

“Initially mention the credit programs after a solid introduction has been made and then continuously talk about it often during the sale so it is top of mind,” said Eric Wooten, director of retail sales, Johnson Floor & Home Carpet One, Tulsa, Okla. “Opening a line of credit can have a taboo feel to it, but if you’ve been openly discussing it throughout the sale, the customer will be much more comfortable.”

Promote financing in your ads.

Experts say all advertisements should mention the financing programs being offered. The idea is to let the consumer know financing might be a viable option long before she walks through the door. “We promote our programs in our promotional banners, online and radio ads and in store,” said Alan Hundley, vice president of residential sales operations, Shaw Industries. “Constantly hearing about financing helps to drive acceptance and, ultimately, the use of the credit programs.”

Emphasize affordability.

The total lump sum presented to the customer can be a much more intimidating number to wrap her head around. That’s why it’s critical to put financing in the proper perspective. “It sounds much less intimidating to say, ‘Would you also like to redo your laundry room for an extra $42 a month?’” Wooten of Johnson Floor & Home Carpet One explained. “You are showing her the affordability to upgrade to better material or to add onto the project.”

Must Read

American Olean hosts anniversary party

Las Vegas—American Olean officially kicked off its 100th year anniversary celebration with a party honoring the brand and its distributors here at Allegiant Stadium,...

Mohawk partners with Rhinory

Las Vegas—At this year's Surfaces show held here this week, Mohawk announced its new partnership with Rhinory, a winery and rhino sanctuary based in...

Nox introduces Bio-Circular PVC

Seoul, South Korea— Nox Corporation, a global LVT manufacturer, unveiled its plan for a transition to sustainable raw materials contributing to carbon reduction in...

Hallmark Floors partners with Broadlume

Sarasota, Fla.—Broadlume and Hallmark Floors have partnered in an effort to help retailers modernize their digital footprint and increase product sales. The partnership aims to...

Real conversations with women in flooring

While diversity within the flooring industry remains an uphill battle, women in flooring are gaining a bigger and better foothold as each year passes....

Marquis Wright: ‘I want to play an important role’

Growing up in Jacksonville, Fla., Marquis Wright may have lacked some of the material possessions that other kids his age took for granted. But...

As seen in

Oct. 19, 2020

Some text some message..