Credit: How and when to promote financing

Home Categories Carpet Credit: How and when to promote financing

While offering financing options to the consumer comes with many obvious benefits, it’s something that still requires selling. Following are some helpful tips RSAs can use to broach the subject and ultimately seal the deal.

Mention credit early—and often.

“Initially mention the credit programs after a solid introduction has been made and then continuously talk about it often during the sale so it is top of mind,” said Eric Wooten, director of retail sales, Johnson Floor & Home Carpet One, Tulsa, Okla. “Opening a line of credit can have a taboo feel to it, but if you’ve been openly discussing it throughout the sale, the customer will be much more comfortable.”

Promote financing in your ads.

Experts say all advertisements should mention the financing programs being offered. The idea is to let the consumer know financing might be a viable option long before she walks through the door. “We promote our programs in our promotional banners, online and radio ads and in store,” said Alan Hundley, vice president of residential sales operations, Shaw Industries. “Constantly hearing about financing helps to drive acceptance and, ultimately, the use of the credit programs.”

Emphasize affordability.

The total lump sum presented to the customer can be a much more intimidating number to wrap her head around. That’s why it’s critical to put financing in the proper perspective. “It sounds much less intimidating to say, ‘Would you also like to redo your laundry room for an extra $42 a month?’” Wooten of Johnson Floor & Home Carpet One explained. “You are showing her the affordability to upgrade to better material or to add onto the project.”

Must Read

TISE Live digital event open for registration

Las Vegas—The International Surface Event (TISE) is producing a virtual event over the previously scheduled in-person January event dates—Jan. 26-28, 2021—with an online product-focused...

October new home sales continue strong fall season

Washington, D.C.—Sales of newly built, single-family homes in October dipped 0.3% to 999,000 from an upwardly revised September number, according to newly released data...

Suburban Housing: Increased trend or permanent shift?

This article was originally featured by the National Association of Home Builders. Washington, D.C.—In the wake of the COVID-19 pandemic, certain patterns and trends have...

Mannington launches new Main Street product line

Calhoun, Ga.—Building on its longstanding success in the Main Street category, Mannington is launching a new, updated and refreshed product offering and re-branding of...

Congoleum exits voluntary reorganization proceedings

Trenton, N.J.—Congoleum, founded in 1886, announced it has successfully completed its restructuring process as a privately held company. Through this process, the company has...

AHF Products to expand engineered wood facility

Mountville, Pa.—AHF Products announced plans this month to invest $2.5 million and create 20 full-time jobs at its Somerset, Ky., facility early in 2021. Work on...

As seen in

Oct. 19, 2020