I4F drives brand awareness through golf sponsorship

Home Categories Installation I4F drives brand awareness through golf sponsorship

Hamont, Belgium—In one of its first initiatives to drive new brand awareness, I4F said it has entered into a golf sponsorship agreement with Koen Kouwenaar, a twenty-two-year-old Dutch golfer who turned professional this year. The sponsorship begins as of January 1, 2021. The company is also launching the I4F Global Flooring Leaders Golf Tournament in 2021.

“We are committed to further building our brand, and this includes focused sponsorship programs,” said John Rietveldt, I4F’s CEO. “We selected Koen because we are convinced that he has the talent and mindset to be number one. Even with the challenges this year, he believed in himself and took a leap of faith by turning professional. This determination is a perfect match for I4F, as a continuous disruptor and leader in its field.”

As lead sponsor, I4F has several exclusive rights, including the placement of its logo on the front of Kouwenaar’s cap and golf bag. I4F is also highlighted on his official website and can also leverage the sponsorship by using Kouwenaar’s name and photos in its promotional activities and social media. Additionally, Kouwenaar will host golf clinics, play with I4F and its guests as well as participate in the inaugural I4F Global Flooring Leaders Golf Tournament expected to take place during the fourth quarter of 2021.

In 2019, Kouwenaar won the Spanish amateur championship, the Dutch junior international open, national open and made the cut in the KLM open as the only amateur. At the end of that year, he was positioned as number fifteen on the world amateur golf ranking. Next year will see him playing the Alps tour, combined with eight starts on the Challenge tour.

“Golf is very popular with several leaders in the flooring industry and when our world returns to some kind of normality and restrictions are lifted, we will all look forward to meeting each other in a free and relaxed way,” said Rietveldt. “We will introduce Koen to our licensees during I4F’s first Global Flooring Leaders Golf Tournament.”

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