Mohawk introduces Pergo Elements line

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Pergo ElementsCalhoun, Ga.—Mohawk Industries introduced Pergo Elements: an exclusive Pergo line for specialty retail. The line features 25 SKUs of highly differentiated, waterproof wood with premium attached pad, WetProtect technology and new CleanProtect antimicrobial protection. 

“As the most trusted brand for high-performance, worry-free flooring, Pergo Elements is the next generation of performance laminate,” said Seth Arnold, vice president of marketing, wood and laminate. “The Pergo Elements line is created to be stronger than all of life’s elements, providing the perfect flooring solution for style-driven consumers that don’t want to settle on performance flooring or waterproof protection.” 

This exclusive Pergo line features WetProtect, a proprietary locking system and surface coating that provides a watertight floor. Pergo Originals includes new CleanProtect antimicrobial protection and a 10-year waterproof warranty. Pergo Preferred boasts WetProtect’s lifetime surface and subfloor waterproof warranty, premium GenuEdge pressed bevels for an enhanced hardwood visual, a premium attached pad and CleanProtect.

“Featuring two distinct collections, Originals and Preferred, with six different styles and a number of industry-leading durability, waterproof and antimicrobial technologies, Pergo Elements will help retailers drive upgrades,” explained David Moore, senior product director, wood and laminate. 

Mohawk said it will provide first-class marketing support for the elements line through new merchandising, Omnify and dealer advertising options. Additionally, Mohawk will offer expedited 48-hour samples of all 25 SKUs to provide quicker sample delivery to consumers.

The Pergo Elements line is designed to coordinate with products from Mohawk’s Performance Accessories program that offers innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.

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