Mohawk introduces Pergo Elements line

Home Categories Laminate Mohawk introduces Pergo Elements line

Pergo ElementsCalhoun, Ga.—Mohawk Industries introduced Pergo Elements: an exclusive Pergo line for specialty retail. The line features 25 SKUs of highly differentiated, waterproof wood with premium attached pad, WetProtect technology and new CleanProtect antimicrobial protection. 

“As the most trusted brand for high-performance, worry-free flooring, Pergo Elements is the next generation of performance laminate,” said Seth Arnold, vice president of marketing, wood and laminate. “The Pergo Elements line is created to be stronger than all of life’s elements, providing the perfect flooring solution for style-driven consumers that don’t want to settle on performance flooring or waterproof protection.” 

This exclusive Pergo line features WetProtect, a proprietary locking system and surface coating that provides a watertight floor. Pergo Originals includes new CleanProtect antimicrobial protection and a 10-year waterproof warranty. Pergo Preferred boasts WetProtect’s lifetime surface and subfloor waterproof warranty, premium GenuEdge pressed bevels for an enhanced hardwood visual, a premium attached pad and CleanProtect.

“Featuring two distinct collections, Originals and Preferred, with six different styles and a number of industry-leading durability, waterproof and antimicrobial technologies, Pergo Elements will help retailers drive upgrades,” explained David Moore, senior product director, wood and laminate. 

Mohawk said it will provide first-class marketing support for the elements line through new merchandising, Omnify and dealer advertising options. Additionally, Mohawk will offer expedited 48-hour samples of all 25 SKUs to provide quicker sample delivery to consumers.

The Pergo Elements line is designed to coordinate with products from Mohawk’s Performance Accessories program that offers innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.

Must Read

Tarkett Hospitality expands Stacy Garcia collection

Dalton—Tarkett Hospitality is expanding its exclusive Stacy Garcia collection with the launch of two new running line tufted patterns: Atlantis and Archetype. Influenced by...

Natural Stone Institute offers new CEU course

Oberlin, Ohio—The Natural Stone Institute's new CEU course, Natural Stone Countertops: Considerations for Kitchen and Bathroom, has been credit approved and is ready for...

Starnet names 2021 awards winners

Columbus, Ohio—Starnet Commercial Flooring revealed the fifth of several Starnet Design Awards winners for 2021. Now in its 23rd year, the annual competition honors...

i4F enforces patent strategy

HAMONT, Belgium—i4F, a group of companies providing patents and technologies to the flooring industry, settled a potential civil action lawsuit served on U.S. distributor...

Ecore hires new director of sales, strategic accounts

Lancaster, Pa.—Ecore hired Clarence Porch as director of sales, strategic accounts. According to Ecore, Porch will head the company’s new strategic accounts division as director...

Bolon collaborates with Patricia Urquiola

Ulricehamn, Sweden—Bolon, a Swedish design company that makes innovative flooring solutions for public spaces, introduced its collaboration with renowned architect and designer, Patricia Urquiola....
Some text some message..
X