San Diego—Shaw will be exhibiting at Apartmentalize 2022, which will take place here June 22–24. Shaw said booth visitors can engage in a variety of sensory experiences and explore multi-family flooring through touch, sight, sound and smell.
“We want multi-family professionals to envision how choosing innovative flooring, bathroom shower walls and backsplashes can take the multi-family experience to a whole new level,” said Matthew Walker, vice president of sales for multi-family specification. “The products we are featuring provide an enhanced sensory experience for the renter, are more durable and easier to maintain than competitive offerings and are also more sustainable. We understand the pain points of multifamily professionals and are excited to share products and solutions that can provide a differentiated customer experience at every touchpoint.”
According to the company, the brand will showcase a range of value-focused product offerings, including an on-trend, performance-based looped carpet option, the grout-free Floorté and COREtec Shower Wall Systems and six trend-forward collections curated by Shaw’s in-house design team. The company said visitors will also experience the innovative sound abatement technology of Shaw flooring in a state-of-the-art sound booth. In addition, the company said there will be Shaw Total Care demonstrations to help simplify floor care and maintenance.
Visitors to the Shaw Apartmentalize booth (3121) can also enter to win a variety of sensory-focused items, including AirPod Pros, Ring Smart Lighting, a Yeti Roadie Cooler and more.