Calhoun, Ga.—In 2023, Mohawk’s Performance Accessories brand will continue to expand with an enhanced stair tread program and emphasis on its waterproof accessories.
“This category has long been overlooked,” said Jon Woodbury, senior product director of Performance Accessories. “With precision fit, color match and warranty assurance, our innovative products are developed with every user in mind. We are tapping into the installer community to really understand their needs. That way, we can design a wide range of solutions that complement products from leading brands to help them with every install job. Plus, our products make it easier for RSAs to increase their margins.”
Stair Tread Program
Performance Accessories stair treads are constructed with a HDF nose and enhanced with a new 45-degree miter return, providing superior ease of installation and added abrasion resistance.
“Often treated as an afterthought, the stairs are the focal point of most homes,” Woodbury said. “With Performance Accessories stair treads, retailers now have a way to connect with more consumers and expand their profits.”
Waterproof quarter round for WetProtect floors
The brand will also build upon its other products designed to increase sales, especially for waterproof flooring. The waterproof quarter round from Performance Accessories provides a water-tight seal for the expansion space between the wall and floor. Combined with WetProtect floors, the waterproof quarter round provides the right kind of waterproof protection for the surface and subfloor.
“Waterproof floors are a hot commodity today, but with so many different products promising the benefit of waterproof, it can be hard for consumers to determine what product has the best protection,” Woodbury explained. “However, RSAs know that complete waterproof protection goes beyond the floors. And nine out of 10 installers agree that waterproof trim is a necessity to waterproof any room. The Performance Accessories waterproof quarter round provides a simple and cost-effective solution that protects the perimeter seal with a superior waterproof warranty.”
The complete portfolio will be featured on a new destination display. Designed to fit on any showroom floor, the Performance Accessories display features stair treads, waterproof solutions, underlayment and adhesives, providing a simple way to upsell accessories with every flooring sale.