Calhoun, Ga.—In an effort to create a universal selling destination for its Performance Accessories line in 2021, Mohawk is adding more innovation and functionality intended to benefit both the specialty retailer and installer.
“For detail-oriented buyers, Performance Accessories products are the hard surface flooring accessories that perfectly complement our leading brands because of precision fit, color match and warranty assurance,” said David Moore, senior director of accessories. “For retailers, Performance Accessories products are the perfect finish for any hard surface floor because they are easy to sell, easy to order and easy to install.”
This year Mohawk will build upon multifunctional technology used across current accessories within the laminate category and extend it into the vinyl category. Additionally, the program will be bolstered by new products, including a vinyl 4-in-1 transitional piece, a waterproof quarter round, a vinyl stair cap and underlayment suitable for any waterproof floor, including new WetProtect floors.
“All flooring options require transitions, and Performance Accessories products can be made to fit as needed,” Moore said. “These multifunctional characteristics will make it easier for both the dealer and the installer if the wrong pieces are brought to a job, resulting in reduced cost, labor and hassle during installation.”
To communicate the multifunctional Performance Accessories story, Mohawk has developed a merchandising program for retailers to market these products. In addition to cross merchandising these accessories on all Mohawk and Pergo branded hard surface displays, retail spaces can also utilize a stand-alone Performance Accessories display that will showcase the full product line and include a décor book of swatches to provide suggestions for coordinating flooring matches.
By adding innovative products and growing the Performance Accessories brand, Mohawk’s goal is to increase the overall ticket size of every order for the flooring retailer by adding premium underlayment, glue, molding and adhesives to the initial flooring purchase. Since flooring accessories deliver higher margins for the retailer, Mohawk will use the innovation in product development to support all hard surface sales.