Tour Mohawk’s new virtual showroom

Home Home Feature Tour Mohawk's new virtual showroom

Calhoun—Mohawk’s Momentum Roadshow officially kicked off at the end of January and has now visited two of its four scheduled city stops so far. Now, those unable to attend in-person can virtually tour Mohawk’s Momentum Showroom to explore the largest product launch in Mohawk’s history. Within the virtual showroom, visitors can learn about the products, programs, merchandising and initiatives the company is sharing in 2021, including:

Mohawk Resilient

  • Mohawk expands SolidTech line, offering LMF, Flex and SPC rigid options to reach a diverse range of consumers

Mohawk Soft Surface

  • A cleaner home and a cleaner planet are the hallmarks of Mohawk’s eco-friendly EverStrand line in 2021
  • Mohawk reinvigorates SmartStrand by appealing to consumers with incredible story of easy care, durability and environmental friendliness

Mohawk Wood and Laminate

  • Mohawk introduces UltraWood: The ultimate performance hardwood that provides long-lasting durability and superior waterproof protection
  • RevWood now features patented WetProtect technology: Mohawk’s revolutionary wood to provide homeowners with lifetime waterproof surface and subfloor warranty
  • Revamped Mohawk TecWood product line expands and evolves to offer 100 new premium natural hardwood visuals with trusted performance

Karastan 

  • Technologies enhance the inspired designs, flawless craftsmanship and long-lasting materials of Karastan carpet collections
  • Karastan adds a unique new stone collection to LuxeCraft, giving consumers even more hard surface products that are better than nature intended.

Pergo 

  • Mohawk reinvigorates Pergo Extreme line, making it easier to offer consumers high performance that runs deep
  • New Pergo Elements line is stronger than all of life’s elements: Launch builds on tremendous brand recognition to provide worry-free waterproof wood

Godfrey Hirst 

  • Godfrey Hirst to debut refreshed collection with new textures, patterns and loops along with updated assortment or customized displays

Performance Accessories 

  • Mohawk’s Performance Accessories creates the perfect finish for any floor: Line to support hard surface business for both retailers and installers

Technologies 

  • Mohawk launches industry-leading innovation WetProtect, the right kind of waterproof

National Sales 

  • Mohawk unveils line-up for 2021 national sale events: Best-in-class promotions will help retailers drive sales during peak selling seasons

Programs 

  • Mohawk’s marketing solutions provides momentum to compete in changing world of retail

Mohawk Builder Multi-family 

  • Mohawk Momentum Roadshow’s designated builder multi-family area to showcase exciting new 2021 Mohawk Portico Collection introductions

Click here to visit the virtual showroom.

Must Read

Retailers of the Year 2022: Hammond Lumber, Darlene Flooring

Specialty flooring retailers are the drivers of this industry. Their success fuels every channel, from residential retail to commercial. To honor these businesses, FCNews...

Retailers of the Year 2022: Empire Hardwood & Kindred Flooring

Specialty flooring retailers are the drivers of this industry. Their success fuels every channel, from residential retail to commercial. To honor these businesses, FCNews...

Shaw Contract names 17th annual Design Awards winners

Cartersville, Ga.—Shaw Contract has announced the winners of its 17th annual Shaw Contract Design Awards. Five projects from across the globe were selected from...

‘Tom’s Tips:’ Understanding firm strategies

https://youtu.be/epKIu6lea5E Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips regarding staging and displays. In the series, Tom Jennings, retail training expert, presents...

Retailers of the Year 2022: Great Lakes & Hadinger Flooring

Specialty flooring retailers are the drivers of this industry. Their success fuels every channel, from residential retail to commercial. To honor these businesses, FCNews...

Shaw announces theme for 2023 SFN convention

Orlando, Fla.—Shaw Industries has announced its 2023 Shaw Flooring Network (SFN) convention theme: Independent & United. The concept was built in collaboration with SFN...
Some text some message..
X