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Hubspot: Humanizing your sales efforts

(This article was original published by hubspot.com. It has been edited for content and style.) By Allie Decker It should go without saying that your business...

4 trends small business owners should know in 2023

(This article was original published by entrepreneur.com. It has been edited for content and style.) By Sharon Miller The beginning of a new year often comes with...

On the road again: Shoring up mobile showrooms

By Rob Persons—The general move toward e-commerce and online shopping spells opportunities for specialty flooring retailers—whether they are fully, 100% mobile or if mobile...

Making a big impact with Instagram

When Instagram first made its debut in 2010, it largely consisted of poorly cropped square photos with chunky borders and overly saturated, unforgiving filters....

The enduring allure of exotic, imported hardwood

Over the past few years, European oak hardwood floors—especially white oak products—have reigned supreme when it comes to in-demand hardwood species. Retailers, designers and...

Shoddy SPC takes its toll on the market

For many, the meteoric rise of SPC flooring—the rigid core subsegment of the resilient category—seemed unstoppable. The segment posted astronomical gains over the last...

Industry learning to cope with rising labor costs

While some aspects of the U.S. economy are returning to some levels of normalcy (or at least the “new normal”) as we approach the...

The Great Reveal 2023

With the worst of the COVID-19 pandemic in our rearview mirrors—as far as much of the industry is concerned—trade show season is in full...

How to successfully sell ‘anything’ online

(This article was originally published on HubSpot.com and has been edited for content and style. This is part two of a two part series.) The...

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