In an age of fierce competition and consolidation, distributors are searching for ways to stand out in a shrinking market. Many turn to private-label brands as a differentiator; others complement their private lines with top-tier manufacturer brands.
Following is a snapshot of best-selling lines as cited by distributors.
All Surfaces
Laminate has been an “incredible” product line for All Surfaces in 2026. Specifically, its Casabella Aquaproof is doing very well, defined by its styling, great visuals, construction and price point. “Our laminate sales are gaining more than the laminate percentages in the industry,” said John DeYoung, CEO.
As well, All Surfaces has been promoting its Eastern Flooring brand. Standouts include Allegheeny, which features Acousticore technology for enhanced acoustic performance, a 5mm rigid core construction that includes a 1mm MaxStepPro attached underlayment, plus a 20-mil wear layer with MaxProtect coating.
RigidLock Premium, another new offering, creates a natural-looking floor with Genuwood realism. NaturalEdge bevels and the company’s “Limitless Visuals” that reduce repetition.
Apollo Distributing
The 1920 Collection, Apollo Distributing’s private-label flooring brand, continues to gain traction with customers across the Northeast. Featuring Woodlands, Aqua-16 and Diamondwood, the brand offers dealers a range of styles and performance options to meet the varied needs of their customers—from everyday residential projects to applications calling for enhanced durability.
The growing appeal of 1920 reflects Apollo’s focus on offering design-forward products that deliver practical value in a competitive regional market.
Artivo Surfaces
The industry’s No. 1 ranked distributor boasts a diverse portfolio that includes Monarch Plank, offering premium hardwood prefinished and unfinished products; Gemcore waterproof laminate, LVT and stone composite flooring; and Reward, which offers exclusive prefinished hardwood and Odyssey (Crystalline silica-free quartz). “With such a diverse portfolio, our strength is less about one individual product and more about having relevant solutions across customer, market and channel segments,” said Sean Cilona, vice president of products and marketing.
Recent launches include Gemcore Riverfront, a 12mm, 72-inch-long plank; Monarch Plank’s Hokkaido, a distinctive Japanese hardwood species; and Walker Zanger Taverna, a travertine-look porcelain.
Big D Floor Covering Supplies
The Phoenix-based distributor has enjoyed success across its entire portfolio, which includes Tarkett, Mapei, HF Design, Bostik, Hallmark and Sika. “The common denominator with each of these lines is a well-crafted relationship with the leadership and local representation of these brands backed with significant local inventory that allows us to provide effective solutions for our customers,” said Andrew Kleinhans, director of business development.
Cain & Bultman
Grand Legno and VersaCore Pure Edge from the Norwood Hill line have exceeded expectations for the Jacksonville, Fla.-based distributor.
Grand Legno offers wide and long planks that showcase all of the natural beauty of European hardwood with a color palette that complements every style, decor and design vision. “Our retail partners love Grand Legno for its value and appeal and because it is the first choice in hardwood for their customers,” said Paul Walker, president.
VersaCore Pure Edge is the next generation of luxury WPC, with an array of EIR visuals.
Elias Wilf
Elias Wilf entered 2026 with a focus on products that were truly differentiated; these include Mannington’s Adura, a line that has a compelling story, according to Jeff Striegel, president. “The constructions, the styling; they have real differentiation,” he said.
Striegel also cited Lauzon, Responsive and Bjelin (Välinge). “We are making sure the product is important to our customers,” he said. “Lauzon is phenomenal in terms of the quality, clarity. Lauzon is a true hardwood manufacturer, with high quality. With Bjelin, we are up 60% with that line this year—wood-hardened wood. The manufacturers that offer retailers products that can’t be shopped at home centers and offer compelling differentiated consumer features and benefits [will be the victors].”
Jaeckle Distributors
The Madison, Wis.-based distributor highlighted two well-known manufacturer brands: Mercier and Hallmark. Founded over 45 years ago, Mercier Wood Flooring combines a love of wood with an innovative mindset to create superior quality Canadian hardwood flooring products. “High-performance finishes, cutting edge visuals and product customization options are just a few of the many factors that set Mercier apart as a true industry pioneer,” said Mark Botros, vice president of sales and marketing for Jaeckle.
As for Hallmark, its flooring developments have made it one of the fastest growing wood flooring companies. “Since their inception in 1998, Hallmark Floors has been driven by their love for wood and passion for developing beautiful, smart and innovative flooring,” Botros said.
Michael Halebian & Co.
Michael Halebian & Co. (MHC) continues to expand its offering of innovative flooring technologies with two distinctive platforms—TrueTouch MonoTech and Contract180 Hybrid Resilient—both distributed by MHCO in the Northeast.
MonoTech by TrueTouch Floors is a completely different approach to flooring construction. It’s a 100% organic, monolithic waterproof real-wood flooring technology that stands apart from conventional products in the market. Available in the Evolv, Momentum and recently launched Predator collections, MonoTech combines the authenticity of real wood with exceptional durability and waterproof performance, without PVC or traditional plastic cores.
NRF Distributors
NRF Select LVT has become a standout in NRF’s flooring portfolio, combining style, durability and versatility in a product line that meets the needs of today’s market. With appealing designs and dependable performance, NRF Select LVT continues to create opportunities for dealers.
Maine Traditions hardwood flooring combines American-made craftsmanship with dependable performance. NRF stocks the full line of solid and engineered hardwood, providing dealers with reliable inventory and prompt delivery to help keep projects on schedule and customers satisfied. This collection continues to be a best seller.
Shnier-Gesco
AHF/Armstrong VCT and SDT remain strong choices for Shnier’s demanding commercial environments. VCT combines proven durability, design flexibility and budget-friendly value, standing up to heavy foot traffic and rolling loads. Excelon SDT delivers specialized static control through a coordinated system of tile, adhesive, grounding strips and polish, making it a great option for electronics heavy data centers and technology spaces.
