Chattanooga, Tenn.—Mohawk Performance Accessories will support professional flooring installers at the 2026 Synergy Convention, scheduled for Nov. 10-12 here at the Chattanooga Marriott Downtown.
The company will serve as the convention’s exclusive Titanium Sponsor and the executive strategic partner of Certified Flooring Installers (CFI).
Mohawk will participate in educational sessions, networking events and other activities designed to strengthen the flooring installation community.
“We are proud to continue supporting CFI and the installers who play such an important role in our industry,” said Alfredo Donjuan, vice president and general manager of Mohawk Performance Accessories. “Synergy Convention gives us a valuable opportunity to connect directly with installers, hear their feedback and better understand their needs. By working together, we can continue developing solutions that simplify installation and help deliver the best possible results.”
Installer roundtable
Mohawk Performance Accessories will host an invitation-only installer roundtable Tuesday, Nov. 10, from 1-2 p.m.
The discussion will bring together Mohawk representatives and members of the newly formed Mohawk Performance Accessories Installer Advisory Council.
Participants will discuss the future of flooring installation, industry challenges and opportunities to strengthen the installer community.
Welcome reception
Mohawk Performance Accessories will host the convention’s welcome reception Tuesday, Nov. 10, from 6-8 p.m. in Ballroom A/B.
The event will give attendees an opportunity to connect with Mohawk leadership, fellow installers and industry partners.
Educational sessions
Mohawk will lead three educational sessions focused on helping installers strengthen their skills and grow their businesses.
What’s Trending: Social Media Strategies for Today’s Installer
Justin Hicks, Mohawk’s senior director of marketing for wood, laminate and accessories, will lead this session.
He will share strategies for using social media to showcase installation work, connect with customers and strengthen professional brands.
The session will take place Tuesday, Nov. 10, from 4-4:45 p.m. in Meeting Room Three.
Hero Flooring: From Product Introduction to Installation
Bruce Gentry, field service manager for Mohawk Group, will introduce the company’s new Hero Flooring line.
The session will walk installers and dealers through the installation process, with a focus on efficiency and long-term customer satisfaction.
It will take place Tuesday, Nov. 10, from 11-11:45 a.m. in Meeting Room Four.
Every Step Matters: Stair Solution Success
Sandon Carson, Mohawk’s field service manager for wood and laminate, will discuss stair applications and installation best practices.
The session will focus on installation considerations and techniques for achieving quality results.
It will take place Thursday, Nov. 12, from 2:30-3:15 p.m. in Meeting Room Four.
Trade show participation
Mohawk Performance Accessories will exhibit at the Synergy Trade Show on Wednesday, Nov. 11, from 3:45-7:15 p.m. in Exhibit Hall B.
Attendees can meet with Mohawk representatives and learn about products and solutions designed to improve installation efficiency.
“Education and collaboration are key to helping installers succeed in an evolving industry,” said Hicks. “Through our strategic partnership with CFI, we can share valuable product knowledge, explore new ways to support installers and provide practical resources they can apply to their businesses. We are excited to connect with attendees and continue investing in the people who bring our products to life.”
John McHale, CFI’s director of operations, also emphasized the importance of the partnership. “Mohawk has been an invaluable partner to CFI for many years and as our exclusive Executive Strategic Partner, they continue to demonstrate a strong commitment to the installation community,” he said. “Their support of the Synergy Convention and ongoing investment in installer education helps create opportunities for installers to build their skills and grow their businesses. We are proud to partner with Mohawk to deliver value to installers across the industry.”