Miami—The Riva Company has launched Tierra — Sculpted by Nature, an engineered white oak hardwood flooring collection featuring five nature-inspired colors and two formats for residential and commercial applications. The collection is now available through the company’s partner network in the United States and Mexico.
The launch also marks a new chapter for the company. Riva Spain now operates under The Riva Company, its new parent brand, alongside Tierra, the company’s second hardwood flooring brand.
Collection features and specifications
Tierra offers white oak in Select and Character grades, with 7.5-inch-wide planks and herringbone patterns.
The engineered construction features a 4 mm white oak wear layer over a Baltic birch plywood core. The flooring measures 5/8 inch thick.
Planks measure 7.5 x 75 inches, while herringbone pieces measure 5 3/4 x 29.1 inches. The collection features a PPG UV lacquer finish and carries a 25-year warranty.
Tierra is available in five colors: Laguna, Arena, Monte, Sierra and Roca. The palette ranges from light neutrals to deeper wood tones.
The company manufactures Tierra using quality control processes and production expertise developed through more than 80 years of hardwood manufacturing experience in Spain.
“Tierra represents everything we believe timeless design should be: natural, authentic, enduring and deeply connected to the way we want to live,” said Borja Iglesias, CEO of The Riva Company. “We challenged ourselves to create more than a beautiful floor. We wanted to create a collection rooted in nature, backed by performance and introduced in a way that made discovery itself part of the experience.”
Launch campaign features 275 locked briefcases
The Riva Company introduced Tierra through a two-week campaign titled “The Secret of Timeless Design.”
Ahead of the official unveiling, the company sent 275 selected partners locked briefcases without revealing their contents or providing the combination.
Partners then received a series of videos and communications leading up to an exclusive virtual reveal. During the event, Iglesias introduced Tierra and shared the code to unlock the briefcases.
Inside, partners found physical flooring samples and a USB drive containing product specifications, marketing materials and other commercial resources. More than 150 partners participated in the live reveal.
The Riva Company has also added the collection to its digital platform, where architects, designers, builders and customers can explore available colors, formats and specifications.