Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition.
In this week’s Tuesday Tips, we revisit the story of Melissa Murphy of Johnston Paint & Decorating, the 2025 Tom Jennings Champion Award recipient. With nominations now open, it’s an opportunity to recognize flooring retailers who make a difference in their industry and communities.