Calhoun, Ga.—The recent Pergo brand refresh was just the beginning of an exciting new chapter and “The Pergo Event” is the next step of the journey. Running July 3 – Aug. 11, this national sale is designed to help participating retailers boost revenue and store traffic with a combination of a consumer rebate, special financing options and multiple ways to advertise, according to the brand. Qualifying products include Preferred and Ultra styles from both the Pergo Extreme and Pergo Elements lines.
“The inaugural ‘Pergo Event’ offers our retail partners a unique opportunity to showcase Pergo’s most premium products at unbeatable prices during the summer selling season,” said Laura Bartley, vice president of marketing, communications and events. “We are simplifying the promotion process by providing comprehensive, ready-to-use advertising assets and point-of-purchase kits for both online and in-store use. Additionally, through Edge Local Advertising, participants can effectively leverage co-op funds to target local digital shoppers interested in purchasing flooring, ensuring they connect with the right customers at the right place and time.”
Retailers can download the 2025 Retailer Guide for all the details on The Pergo Event and how to make the most of this first annual promotion. The guide will help retailers understand how the consumer rebate works, review qualifying products, see available consumer financing options, view in-store materials and learn how to download advertising assets from the Mohawk Ad Center.
For additional details about the ‘The Pergo Event,’ visit mohawktoday.com or contact grace_nation@mohawkind.com.