Mohawk rolls out WetProtect waterproof technology

HomeNewsMohawk rolls out WetProtect waterproof technology
UltraWood with WetProtect

Calhoun, Ga.—Mohawk Industries’ recently launched its WetProtect waterproof technology, offered on both Mohawk and Pergo hard surface lines. Designated as “the right kind of waterproof,” WetProtect is touted as the next evolution of waterproof protection and features water-tight joints and an advanced waterproof finish, guaranteeing protection with a lifetime warranty for both the floor surface and subfloor.

“Thanks to advances in technology there are many waterproof flooring options on the market to choose from—but not all waterproof claims are created equal,” said Seth Arnold, vice president of marketing, wood and laminate. “In fact, many waterproof flooring products only protect the surface of the floor, leaving the subfloor vulnerable to any water that leaks through. That’s why Mohawk created WetProtect. We are addressing the confusion in the marketplace and making it easier for the consumer to select our products.”

With water-tight joints, the technology aims to solve the problem of water leaking through gaps in the floor that can cause mold, mildew or subfloor damage—preventing the need to replace and reinstall due to damaged subfloors. Its precision milling and patented Uniclic technology provide the tightest locking system of any hard surface flooring, according to Mohawk. WetProtect flooring products are also engineered with a proprietary waterproof finish that repels water away from the joints and traps moisture on the surface where it can evaporate or be easily cleaned, resulting in fewer consumer claims.

“Since [the technology] is so transformative and aligned with today’s consumer expectations of waterproof flooring, we have elected to utilize it across LVT, engineered hardwood and laminated wood in both our Mohawk and Pergo brands,” explained Mary Beth Sharp, vice president of marketing, resilient. “WetProtect positions our brands as the straightforward waterproof choice with no exceptions. It elevates our waterproof benefit above competitors and will become the gold standard against which all are measured.”

2021 product launches utilizing WetProtect technology include Mohawk’s UltraWood and RevWood Plus, Pergo Elements Preferred and Pergo Extreme Ultra. Additionally, Mohawk will offer an assortment of Performance Accessories products that are specifically engineered to complement and support WetProtect.

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