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Al’s Column

What today’s consumers really want

By Gregg Hicks—Whether you are a flooring retailer or contractor, it’s important to have a good sense of where our market is and where...

Managing customers’ expectations

By Adam Joss Do you like to fly? How about turbulence? Many times, when I’m flying, I feel completely comfortable. Whether I am listening...

‘Tribe building’ forges customer loyalty (part 4)

(This is the fourth in a series) By Jim Augustus Armstrong Tribe building means to gather a group of customers, create personal connections with them...

What lies ahead for installers

By Paul Stewart—I got my hands on my first glue trowel at the age of 19, right out of high school. At the time...

Success starts with attitude

By Typhannie Watson Earl Nightingale, radio speaker and author, once said: “A great attitude is not the result of success; success is the result...

Maximizing ‘home office’ deductions

Since the start of the pandemic, many people—including business owners—have been forced to work from home. Aside from shorter commute times and greater flexibility,...

Commercial outlook: A mixed bag

(First of two parts) By Mark Nestler A rising tide may not lift all boats after all. That’s the prevailing wisdom when it comes to...

Moisture testing on site is key

By Jason Spangler When a flooring failure occurs, one of the most common culprits is excess moisture. That goes for all types of flooring—yes,...

Always test for moisture on site

By Jack Aspenson Waterproof flooring has been growing rapidly in both commercial and residential markets. The benefits have proven to support its rapid growth. Waterproof...

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