Al’s Column

What today’s consumers really want

FCNewsmainuser - September 20, 2021 0

By Gregg Hicks—Whether you are a flooring retailer or contractor, it’s important to have a good sense of where our market is and where...

Al’s Column

Managing customers’ expectations

FCNewsmainuser - July 16, 2021 0

By Adam Joss Do you like to fly? How about turbulence? Many times, when I’m flying, I feel completely comfortable. Whether I am listening...

Al’s Column

‘Tribe building’ forges customer loyalty (part 4)

FCNewsmainuser - June 30, 2021 0

(This is the fourth in a series) By Jim Augustus Armstrong Tribe building means to gather a group of customers, create personal connections with them...

Al’s Column

What lies ahead for installers

FCNewsmainuser - June 29, 2021 0

By Paul Stewart—I got my hands on my first glue trowel at the age of 19, right out of high school. At the time...

Al’s Column

Success starts with attitude

FCNewsmainuser - May 3, 2021 0

By Typhannie Watson Earl Nightingale, radio speaker and author, once said: “A great attitude is not the result of success; success is the result...

Al’s Column

Maximizing ‘home office’ deductions

FCNewsmainuser - March 22, 2021 0

Since the start of the pandemic, many people—including business owners—have been forced to work from home. Aside from shorter commute times and greater flexibility,...

Al’s Column

Commercial outlook: A mixed bag

FCNewsmainuser - February 23, 2021 0

(First of two parts) By Mark Nestler A rising tide may not lift all boats after all. That’s the prevailing wisdom when it comes to...

Al’s Column

Moisture testing on site is key

FCNewsmainuser - January 29, 2021 0

By Jason Spangler When a flooring failure occurs, one of the most common culprits is excess moisture. That goes for all types of flooring—yes,...

Al’s Column

Always test for moisture on site

FCNewsmainuser - January 11, 2021 0

By Jack Aspenson Waterproof flooring has been growing rapidly in both commercial and residential markets. The benefits have proven to support its rapid growth. Waterproof...

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