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Al’s Column

Tax deductions available for home-based businesses

By Roman Basi—Working from home has become much more common within the last couple of years—primarily as a result of the pandemic. Those who...

There’s upside to hiring veterans for your business

One of the most important life experiences that helped shaped who I am as a husband, father and business leader was the time I...

Trends shaping the future of flooring

By Heidi Steele—With a dizzying array of flooring alternatives today, selecting appropriate finish materials intelligibly is more important than ever. Flooring trends are constantly...

Make working capital work better for you

By Roman Basi—Whether you are a company like Amazon or a small, locally owned business, business owners need to understand the importance of working...

Tips for selling to stressed-out homeowners

As economic uncertainty continues, homeowners are increasingly nervous about taking on flooring projects. There is an entire generation of homeowners who have no experience...

Selling your business? Know its true worth

By Roman Basi—Knowing the value of your business is necessary for a variety of reasons. In this article, we will break down some of...

Five ways to improve your conversion rates

In the face of rising advertising costs—especially when it comes to well-planned digital marketing campaigns—it’s critical that home improvement companies get the best return...

Proven ways to elevate your marketing game, part 1

(First of two parts) By Eric Wagner—How to get customers to market for you? It’s easier than you think! It’s hard enough doing the job,...

Relief is on the way for small businesses

By Reginald Tucker—Specialty retailers, contractors and other small businesses involved in the floor covering industry who received EIDL funding during the height of the...

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