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Al’s Column

Proven ways to elevate your marketing game, part 1

(First of two parts) By Eric Wagner—How to get customers to market for you? It’s easier than you think! It’s hard enough doing the...

Relief is on the way for small businesses

By Reginald Tucker—Specialty retailers, contractors and other small businesses involved in the floor covering industry who received EIDL funding during the height of the...

Managing moisture is priority No. 1

Managing moisture in the early stages of any flooring installation is critical to keeping projects on track and translates into long-term savings. The price...

How to attract affluent clients

A flooring dealer recently asked me, “Should I change the name of my company so I can go after more affluent clients?” It’s an interesting...

Customer ‘experience’ vs. service

(Second in a three-part series) (Editor’s note: The following article was derived from recorded transcripts of “The Experience Edge,” a presentation that Chris Wallace, co-founder...

Be more customer-centric

(Part one of a three-part series) (Editor’s note: The following article was derived from recorded transcripts of “The Experience Edge,” a presentation that Chris Wallace,...

Making the case for live events

By Lori Kisner —If the COVID-19 lockdowns have taught us anything, they have showed how much we need human interaction to function as a...

Al’s Column: Living by the Golden Rule

By Typhannie Watson—"Treat others the way you want to be treated." We have heard this phrase, known as “The Golden Rule,” most of our lives....

What today’s consumers really want

By Gregg Hicks—Whether you are a flooring retailer or contractor, it’s important to have a good sense of where our market is and where...

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