Woodbury, N.Y.—Stanton is set to host a digital conference, titled “Breaking New Ground,” to showcase its new products for 2021. It is the first of its kind for the company and will be held April 30. Stanton will preview products from each of its brands, including: Stanton, Atelier, Stanton Decorative Waterproof Flooring, Antrim, Hibernia, Crescent and Rosecore.

According to the company, the digital product conference will only require a one-hour commitment, which was high on its priority list of objectives. “We recognize the value of time, and our marketing team has produced an excellent, crisp, product-centric, informative presentation that we know our customers will appreciate,” said Jonathan Cohen, CEO of Stanton.

Stanton’s digital product conference is set to feature a combination of pre-recorded content and a mix of live interaction. “Early on in the pandemic, Stanton adapted frequent digital marketing initiatives to consistently communicate with our customers, keeping them aware of Stanton’s efforts to support their business,” said Christine Zampaglione, senior director of marketing. “Our goal for ‘Breaking New Ground’ was to create an all-encompassing presentation that would engage, inspire and excite our customers about our 2021 introductions and fill the void that has been created with canceled or rescheduled trade shows, and we’re confident we have done just that.”

The conference was titled “Breaking New Ground” as a play on the flooring industry, the company said, as well as the virtual platform and nature of the initiative. “While this event will serve as a great alternate format, we look forward to shipping 2021 products to our customers, which has already started, as nothing can replace seeing and feeling all of our beautiful product in person,” Cohen stated.

Attendees can register for two different sessions. Session A will start at 11 a.m. EST and Session B will start at 2 p.m. EST. Register here.