by Carl Agers, CEO, Rauxa Whether B2C or B2B, customers have one thing in common: the potential to have deeply personal experiences as they engage with brands. Whether a major decision maker for an enterprise technology decision or an everyday consumer’s impulse purchase, the experience customers have along the way shapes the entire relationship. Most importantly, these experiences don’t fit neatly into one box, such as the website or the
According to a Mashable article published last fall, 50 percent of consumers value a brand’s Facebook Page more than its website. Moreover, 82 percent of survey respondents said a Facebook Page is a good place to interact with brands. So what do these stats mean? Nowadays, when consumers are interested in connecting and finding out more about your business, most of them are checking out your Facebook Page — not
Are you satisfied with the way your Pinterest brand page looks? Would you like it to be perfect? A complete and flawless Pinterest brand page is the requisite to marketing yourself on Pinterest. A well set up brand page can help you attract more followers, who will actively engage with your pins. This can play a key role in driving website traffic, building a brand, generating sales, etc. So make
The following is from the World Floor Covering Association concerning the latest on the Marketplace Fairness Act. As an initial step in ultimately passing the Marketplace Fairness Act, the Senate voted 75 to 25 to allow states to collect sales taxes from internet and mail order companies. The Marketplace Fairness Act addresses a fundamental unfairness that allows out-of-state internet and mail order companies to avoid collecting and remitting state and
Employers need to ramp up preparations for healthcare reform, LeClairRyan legal team advises Ongoing implementation of the Affordable Care Act (ACA) will challenge businesses on multiple fronts, warn veteran attorneys during recent webinar. Newark, N.J.—American employers should get ready for a host of challenges linked to the ongoing implementation of the Affordable Care Act (ACA), said a team of LeClairRyan attorneys focused on helping clients cope with the 2,504-page healthcare
Rick Judson, chairman of the National Association of Home Builders (NAHB) and a home builder from Charlotte, N.C., issued the following statement regarding President Obama’s State of the Union address Tuesday night: “Extremely tight mortgage credit conditions are hampering the housing recovery and hurting job growth. The nation’s home builders were very pleased to hear President Obama acknowledge this fact when he said ‘too many families with solid credit who
Volume 26/Number 19; February 4/11, 2013 Carpet and rugs create a quieter, more comfortable, safer and sustainable environment in homes and businesses. But the carpet value chain consists of a lot more than merely manufacturing the product. Soon after distribution and sale, carpet has to be installed. In past years, carpet installation was a trade handed down from employer to employee. But the quality of installation work was highly dependent on
Analysis from EIA’s most recent Residential Energy Consumption Survey (RECS) shows that U.S. homes built in 2000 and later consume only 2% more energy on average than homes built prior to 2000, despite being on average 30% larger. Homes built in the 2000s accounted for about 14% of all occupied housing units in 2009. These new homes consumed 21% less energy for space heating on average than older homes (see graph), which
CRI’s Mendez Attends Second Obama Inauguration Written by Jennifer Mendez, Carpet and Rug Institute (CRI) vice president of government relations Posted: 24 Jan 2013 03:30 AM PST | carpet-and-rug-institute-blog.com Living in Washington, DC offers opportunities that no other city allows. I live inside the Capitol Beltway, so I can be on Capitol Hill in less than 15 minutes, traffic permitting. I believe in taking advantage of every unique opportunity that living
Volume 26/Number 18/January 21-28, 2013 What does the Affordable Care Act mean for small business owners by Jenna Lippin For small businesses, providing health benefits often proves to be a challenge. On average, small businesses pay about 18% more than large companies for the same health insurance policies. Because of this cost difference, smaller businesses are currently less likely to offer health insurance coverage to their employees than larger companies.
Chantilly, VA – Following six months of diligent research and development, the team at one of the world’s leading online vacuum retailers today announces the launch of the GV62711 – a 24k gold plated vacuum cleaner with the world’s heftiest price tag, a cool $1 million. Designed for the person who literally has everything, the vacuum is limited to an exclusive run of just 100 units. The unit is causing
Members diverted 8 million pounds last year by Matthew Spieler Aurora, Colo.—Ever since the Fuse Allinace introduced its Ecollect initiative to help divert post-consumer carpet from landfills in 2008 its members have been increasingly doing their part. Last year, alone, members of the commercial contractor buying group diverted 8 million pounds of carpet waste from landfills bringing the group’s total to nearly 24 million pounds.
Fiber continues to gain in popularity at expense of nylon by Matthew Spieler Since the economy started to go downhill and then into recession, polyester has been steadily gaining market share, going from 21% in 2006, the carpet industry’s high-water mark in terms of sales, to 24% last year—33% if triexta, a sub-class or cousin of polyester, is included in the mix. A major part of this growth can be
I’d like to congratulate Floor Covering News for taking the lead on this topic (Made in USA special, April 30/May 7). It is, without a doubt, an important issue that impacts all of us. And the timeliness of this feature, especially when one considers the continuing economic uncertainties, unemployment numbers and election year politics, was also dead-on. Allow me to add just a few thoughts about the carpet industry in
via World Floor Covering Association The Best Flooring and Hottest Styles for Every Room, Including Kitchens As homeowners search for new hardwood flooring, it’s clear what is uppermost in their minds: Authenticity. An appealing look or style is not enough. While consumers are certainly concerned about a floor’s durability and value, they want something of substance even more. They choose hardwood because it reveals much about their taste, values, and