Editorials

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  • My Take: Six retail trends to watch in 2017

    January 16/23, 2017: Volume 31, Number 16 By Steven Feldman Trends, like rainstorms, can be fairly easy to predict. You look at the current conditions on the radar screen, consider their proximity and pretty much can nail where and when the rain will fall. The same can be said for retail trends. Consumers increasingly use their mobile devices in the shopping process. They expect more personalized, relevant shopping experiences. They

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    My take: Here’s what you need to know about the economy—today

    January 2/9, 2017: Volume 31, Number 15 By Steven Feldman Happy New Year. Here’s to a happy, healthy and prosperous 2017 for us all. I’ll begin the year much in the same manner as I did last year by highlighting some of the key points from noted economist Alan Beaulieu’s presentation at the NAFCD event this past fall. While there were too many for this space, I’ll attempt to include

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    My take: You never know who will visit on Christmas Eve

    December 19/26, 2016: Volume 31, Number 14 By Steven Feldman ‘Twas the night before Christmas, when all through our house We were thanking our advertisers, their support we can’t do without. The stockings were hung by the chimney with care, For those who excel at marketing stand to gain the most share. CEOs were nestled all snug in their beds While visions of profits danced in their heads. Lorberbaum, Grizzle,

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    My take: The trials and tribulations of a furniture shopper

    December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Ever wonder what goes through your customers’ heads when they walk into your store? I’m not talking about those who may have logged days and months on the Internet and have some knowledge about what they want. I’m talking about those who become dazed and confused within five minutes, a percentage I believe is greater than you think. If you

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    My take: This is what I’m thinking about…today

    November 21/28, 2016: Volume 31, Number 12 By Steven Feldman Back by popular demand, I’m going to again provide our loyal FCNews readers with that proverbial window to my brain as all these Black Friday commercials only serve to remind me that 2016’s days are numbered. And with that, I started to reflect on the year that will soon be in the books. So what is exactly on my mind?

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    My take: The times they are a changin’

    November 7/14, 2016: Volume 31, Number 11 By Steven Feldman  So how’s your November going? Pretty mundane, I know. Yeah, the Chicago Cubs won the World Series for the first time in 108 years, setting off what was arguably the biggest sports celebration in our lifetime. And yeah, we had that little thing called the Presidential election, where a man for the first time was voted to lead this country

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    My take: Enough millennial talk; focus on the boomers

    October 24/31, 2016: Volume 31, Number 10 By Steven Feldman It seems wherever you look these days, there is some type of article that centers on marketing to millennials. The marketing industry is obsessed with millennials: what they want, how they think, how they buy and ultimately how to engage with them. Yes, at some point they will become the most important demographic in terms of purchasing power. But not

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    My take: The art of offering perceived value

    October 10/17, 2016: Volume 31, Number 9 By Steven Feldman On Wednesday, Oct. 19, I will be the guest speaker at the Chicago Floor Covering Association’s annual State of the Industry dinner. Apparently Mark Cuban, Jay Leno and Colin Powell were busy that night. The subject of my presentation? You’ll have to fork over $40 to find out. One thing’s for certain: Retailers and distributors will come away with some

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    My take: Eight thoughts from one of the country’s top economists

    September 12/19, 2016: Volume 31, Number 7 By Steven Feldman It has been awhile since we talked about the economy in this space. Whenever we do, I tend to lean on the forecasts of our favorite economist—Alan Beaulieu, president of ITR Economics and a frequent speaker at the North American Association of Floor Covering Distributors events. Listen to 10 economists and you may get 10 different opinions, but Beaulieu is

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    My take: It’s time to start thinking about Best of Surfaces

    September 5, 2016; Volume 31, Number 6 By Steven Feldman The summer of 2016 is just about in the rear view mirror. The upcoming Presidential election will command the lion’s share of our attention for the next couple of months. But there’s a lot more to think about, and Surfaces 2017 is among the list of topics. I’m not going to step up on the soapbox and list the reasons

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    Floor Covering News

    21st Annual Award of Excellence Survey

    Press Release

    Armstrong Flooring wins two 2016 Good Design Awards

    Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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    Schönox to announce contest winners at Surfaces

    Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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    Creating Your Space helps flooring dealers create more leads, sales

    San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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