WFCA extends Benchmark survey deadline

Home Inside FCNews WFCA extends Benchmark survey deadline

Anaheim, Calif.—The World Floor Covering Association extended the deadline for participation in its Benchmark survey until July 15. The association recently announced that the survey, previously a member benefit, would be made available to non-member retailers.

“We’ve heard from so many flooring retailers who wanted to participate but could not because of the tight deadline, so we decided it was worthwhile to extend the deadline so even more retailers can be a part of the study and reap the rewards,” said association CEO D. Christopher Davis.

Participation yields the following benefits:

  • The Profit report. A financial, operating profile of the flooring industry.
  • Performance Analysis report. A confidential report sent to contributors comparing participating firms. Many find it useful when discussing loans and lines of credit with banks.
  • Profit Tool Kit online. An Excel spreadsheet to assist with financial planning.

The Profit report and Performance Analysis report are available free of charge. The survey is conducted by the Profit Planning Group, which originated the analysis for the American Floorcovering Association. Committed to privacy, strict masking procedures are used so no individual data can be identified. Only necessary staff view information provided, and all documents are destroyed after processing.

To learn more or get a form, call WFCA at 800.624.6880.

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