Inside FCNews

By Reginald Tucker Trendy products like LVT, SPC and WPC are seizing market share from competing hard surface categories in retail outlets across the country,...

Traditional marketing strategies remain relevant in today's retail landscape, but radio, billboard and TV ads are not the collective arsenal they once were. Digital...

By Reginald Tucker What a difference a year makes. When American OEM announced the hard launch of its Raintree brand back in October 2019, it...

'Under the radar' to top 5 status By Ken Ryan For most of its nearly six decades, the brand established by Edward James Welch to deliver...

By Steven Feldman Cincinnati—Leaders lead, and the National Floorcovering Alliance (NFA) is a prime example. Thanks to the group’s desire to move this industry forward,...

March 2/9, 2020: Volume 35, Issue 18 By Ken Ryan   Tucson, Ariz.—The mood here at the annual Alliance Flooring convention was positively upbeat, and nothing—not even...

March 2/9, 2020: Volume 35, Issue 18 By Ken Ryan   The growing coronavirus outbreak has already affected the global flooring supply chain and disrupted manufacturing operations....

March 2/9, 2020: Volume 35, Issue 18 By Ken Ryan Barring a last-minute change, New York State is on the verge of enacting legislation that would...

February 17/24, 2020: Volume 35, Issue 17 By Lindsay Gonzalez Orlando—A bevy of new digital initiatives, innovative product introductions and a new conference format. These were...