Clauson joins Mohawk as VP of brand management

Home Inside FCNews Clauson joins Mohawk as VP of brand management

Dalton—Kent Clauson joined Mohawk Industries as vice president of brand management, a new position to the company. He will take responsibility for all brand channels in both Mohawk Commercial and Residential.

“Kent brings exceptional experience and expertise to our marketing team,” said David Duncan, Vice President of Marketing.  “He’ll work closely with our brand managers to make sure we have the strategy and positioning in place to take our already powerful brands to the next level.”

As the former general manager of marketing for flooring with Armstrong World Industries, he led a team that developed and executed marketing strategies to all its distribution channels across residential, retail, building and commercial markets. Prior to this position he was commercial flooring channel manager at Armstrong with management experience from American woodmark and REHAU.

“Mohawk offers many of the strongest, most recognized brands in flooring,” Clauson said.  “Effectively managing our brands is critical to protect and enhance the tremendous equity they have in the marketplace.”

Must Read

Shaw Contract launches carbon neutral carpet tile

Cartersville, Ga.—Shaw Contract launched New Path, its first carbon neutral carpet tile collection constructed on the company's StrataWorx backing. Utilizing EcoSolution Q100 fiber technology...

How to combat credit card fees

It’s no secret that in recent years credit card fees have been nipping at floor covering retailers’ profit margins. According to the Merchants Payments...

Shaw Industries, Encina announce carpet recycling partnership

The Woodlands, Texas—Encina Development Group, a producer of ISCC+ circular chemicals from end-of-life plastics, has announced a new recycling partnership with Shaw Industries Group....

What’s new with moldings, accessories, sundries

As flooring professionals know all too well, a job isn’t complete until the proper finishing touches—moldings, accessories, sundries—have been installed. With so much importance...

Pergo Extreme expands product offering

Calhoun, Ga.—Pergo Extreme is continuing to expand its portfolio with 16 new introductions and advancing its existing waterproof warranty by adding WetProtect technology to...

How some flooring dealers make ecommerce work

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related...
Some text some message..