Shaw announces new advertising campaign

Home News Shaw announces new advertising campaign

Dalton—Shaw Floors announced a new national consumer advertising campaign to launch this spring with a fresh, modern appeal and performance-driven messaging. Based on in-depth surveys and focus group feedback, today’s consumer expresses the desire to live “her life, her way.”

The campaign responds to this desire by showcasing Shaw Floors standing up to life in realistic situations. The campaign is named, “Rooms.”

Television spots will air this spring on networks like HGTV and Food Network. Print advertisements will be featured in various shelter and lifestyle publications. Shaw retailers will have the opportunity to utilize the ads starting this spring with customizable print ads, television spots, radio scripts and more.

For more information, visit shawfloors.com.

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