Anaheim, Calif.—Today the World Floor Covering Association (WFCA) launched the redesigned and updated wfca-pro.org, a website geared to the flooring 
professional.
The renovated site now offers a suite of tools and resources specifically tailored to meet the needs of those in the business of selling, producing and/or installing floors of all types and styles. The new site provides the access points that WFCA members need to keep their businesses running at full capacity.
“The WFCA offers an impressive and unparalleled range of benefits,” said Chris Davis, president and CEO. “Offering a professional site that brings all of these tools and solutions together is a natural for us. Our new site packages practical solutions and tools our members can use to help them increase their sales and profitability, stay efficient and give them a competitive edge to grow their businesses.”
All of the features that existed on the previous site have been redesigned using new, more efficient technology and interfaces. Users will find the site much cleaner in appearance, easier to navigate and much faster in delivery of information.
Like the original site, the updated version offers information on member benefits, industry certification, legislative updates from the WFCA’s own public affairs team in Washington, D.C. and access to the Members Only section with its extensive document library. In addition, the WFCA commissioned research on consumer focus groups, retailer studies and market trend surveys among other resources.
For members interested in business development and expansion, the site offers a 360
Marketing feature consisting of a comprehensive turnkey solution to help create, enhance and maintain an ongoing relationship with their customers. WFCA affiliate Torus Marketing can help retailers with website development, digital marketing to reach local consumers interested in buying, search engine optimization, direct mail marketing and other tools and tactics.
A new interactive component called “Ask the Expert” allows retailers to tap into professional sales and marketing advice and information from 20-year retail veteran Phil Andersch. Andersch, who is currently engaged full-time in a cross country store-by-store experience design for a group of independent retailers, answers questions from retailers who are looking to improve their store design and processes.