WFCA, NAFCD team up on training initiative

Home News WFCA, NAFCD team up on training initiative

Dalton—The World Floor Covering Association (WFCA) and the North American Association of Floor Covering Distributors (NAFCD) have formed a partnership focused on increasing participation in WFCA training offerings by leveraging NAFCD members’ local relationships with retailers.

The first initiative planned by the two organizations—announced by Scott Humphrey, CEO of WFCA, and Kevin Gammonley, NAFCD executive vice president—aims to significantly increase awareness of WFCA research and training resources within the flooring retailer community. “This joint program will focus on NAFCD distributors promoting the 2016 WFCA Sales Training Camps to their retailer customers,” Humphrey said. “By tapping into the deep relationships that distributors have with retailers in their regional markets, we expect to enhance growth in retail sales nationwide, providing benefit for the industry at every level.”

The new partnership is designed to expand its focus over time. WFCA and NAFCD plan to facilitate and streamline industry communications through both associations, expand support for industry advocacy issues and secure potential new members through their respective member bases. Noting the WFCA’s evolution into a retailer-focused association, Humphrey explained he and Gammonley realized the two associations had much to gain through collaboration and the sharing of resources. “Together we will be able to capitalize on each other’s offerings and streamline professional training, industry driven research, advocacy programs and overall communications affecting members of both groups,” Humphrey stated. 

Torrey Jaeckle, NAFCD president, highlighted the parallel histories and missions of his organization and WFCA. “Just as WFCA was founded to help advance the floor covering industry—shaping public and industry policy, promoting professional development through certification and providing its retailer members the business tools and resources to increase profitability—NAFCD is dedicated to the success of distributors,” he said. “The distributor’s needs are similar to those of the retailer, and the distributor’s welfare is dependent on the success of the retailer.”

Jaeckle agreed both WFCA and NAFCD have much to gain through their enhanced partnership. “We are all aware that our industry is changing and evolving and we need to do the same,” he added. “Through our collaboration with the WFCA we can build on the solid foundations of both organizations and ensure we are delivering on the needs of all of the players at the core of our industry.”

Must Read

Footprints Floors launches The First Fruits Fund

Littleton, Colo.—Footprints Floors, a 160-plus-unit flooring franchise, said it prides itself on being an organization that believes in the greater good. The brand recently...

TDG announces digital strategy for 2023

Dalton—The Dixie Group (TDG) has unveiled its digital strategy for 2023, which includes enhancing its digital capabilities by partnering with several companies to create...

Stanton removes hard surface freight surcharges

Woodbury, N.Y—Stanton has removed hard surface freight surcharges for DWF and Vanguard Flex beginning with shipped orders Monday, Dec. 5. "We hope this will make...

Karndean launches new Opus visuals

Export, pa.— Karndean Designflooring introduced new commercial market-exclusive abstract visuals in varying size formats. The company said these visuals are designed to interact with...

Retailers React: What’s your strategy for finding new installers?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week we...

Happy Feet, Welspun partner on charitable product offering

Dalton—Happy Feet International is expanding its offerings to include new products from Welspun Flooring where a portion of every Welspun sale will go toward...
Some text some message..
X