Beaulieu launches express program for dealers

Home News Beaulieu launches express program for dealers

Dalton — Beaulieu of America will help its Bliss dealers get a jump on sales for 2012 by a renewed commitment to service – and backing it up with its own dollars on the line.

Starting January 1 and going through March 31, 2012, Beaulieu will guarantee its highly popular Bliss HealthyTouch collection will be processed and shipped within 5 days of credit approval or Beaulieu will pay the dealer $25.00 on individual orders of 200 yards or less.

“We wanted to underscore our commitment to our dealers,” stated Casey Johnson, senior vice-president of residential sales. “Their ability to get product in a timely fashion translates into cash flow, customer satisfaction, and ultimately, repeat business for our dealers.” The program includes all 20 styles and 418 sku’s of the HealthyTouch collection.

Bliss HealthyTouch “makes sense out of buying soft” according to Beaulieu because it combines the ultra-softness of its SoftSense polyester fiber with the durability of a Lifetime Stain Warranty, Magic Fresh odor reduction, Silver Release antimicrobial technology and 3M Scotchgard Protector. “This carpet is an amazing consumer value and Beaulieu’s commitment to service makes it hard to beat,” added Johnson.

For more information, contact:

To learn more about Beaulieu of America and its collection of quality carpets, visit:


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