The Campaign for Wool (CfW) will attend Surfaces 2012 to promote its Green Sheep logo to the retail world and introduce retailers to the assets of this global promotional campaign.
Now supported by a team of prestigious American wool carpet manufacturers, this ground-breaking Campaign intends to build on its success by bringing a simple and holistic message to wool carpets and rugs in the USA.
The Campaign will focus on building understanding of wool with both the trade and the consumer and will lead on POS branding with its ‘Follow the Green Sheep and Choose Wool’ message.
In refining key marketing messages and with branding that clearly highlights the natural origin of wool – the ‘green sheep’, the CfW has already unified the wider wool industry and in particular manufacturers wishing to distinguish themselves as offering quality wool products.
Exhibiting with British Wool, the Campaign will feature an installation created for Wool Week in the UK by the largest centre of interior design in Europe – Chelsea Harbour Design Centre.
“We are delighted to roll-out this magnificent campaign to the USA. The Prince of Wales has led an awakening of consumers to the advantages and beauty of real wool which can only benefit the wool manufacturer and retailer.” Bridgette Kelly of the Campaign for Wool said.
The Campaign for Wool and British Wool can be found at – Booth S5817