Beaulieu makes executive level changes

Home News Beaulieu makes executive level changes

The nation’s third largest floor covering manufacturer announced changes in its management structure, effective immediately. These changes reflect Beaulieu’s continued plan to strengthen and grow its position in the market following its securing a $230 million loan refinance package in October of last year and a string of successes with major accounts and industry awards since Surfaces.

L to R: Karel Vercruyssen, Ralph Boe, Del Land

“We are definitely headed in the right direction,” said Ralph Boe, who maintains his leadership as CEO over the entire Beaulieu Group. “This new executive structure will allow us to better harness the very positive momentum we’ve begun over the last six months and be more laser focused on each division in the company.”

Reporting to Boe as part of the executive committee are Del Land and Peter Farley, who maintain their positions of CFO and Legal Counsel, respectively. New to the committee is Karel Vercruyssen as president/COO. “Karel comes to us from Beaulieu Canada where he grew that company extremely well as its CEO and president over the last five years,” said Boe. “He will also continue to have responsibility for the separately owned Beaulieu of Canada.”

Reporting to Vercruyssen are the following divisional operations: Commercial, led by newly appointed Nicolas Bouckaert as president; and two newly formed divisions led by vice-presidents: Phil Bates over woven fabrics and Hans Bakker over specialty fabrics. Vercruyssen will also act as president to the residential division and handle its operations duties, while Boe will also be over the residential sales and marketing departments in addition to his CEO responsibilities.

Must Read

LIVE: Connect 2020 Day 4

Daltile, Mannington and Karndean spice up presentations By Ken Ryan As part of Connect 2020, executives representing more than a dozen flooring companies get their turn...

Five tips to better retailing

By Ken Ryan Achieving success in the flooring retail business isn’t merely about training or hard work or lead generation systems or delivering excellent customer...

CFI launches new publication for members

The International Certified Flooring Installers Association Inc. (CFI), has launched a new publication for its members titled The Flooring Specialist. Kimberly Oderkirk, president of Association...

WFCA urges industry to take action to combat pandemic hardship

In response to the drafting of a fifth round of legislation aimed at relieving the stress on small businesses from the COVID-19 pandemic, the...

Schönox continues online training seminars

Schönox HPS North America, Inc. has added to its lineup of technical training and seminars that provide opportunities to learn about the full range of its...

I4F continues rapid expansion in Asia

Hamont, Belgium—I4F, a group of companies providing patents and technologies to the flooring industry, said it will continue its rapid expansion across China as...
X