Miami-based Surfaces, a producer and supplier of glass tile to the homes of America, recently forged an agreement to market a line of glass mosaics in conjunction with Crayola, the Easton, Pa.- based brand known for its iconic art tools that inspire kids’ creative expression, which has 99% name recognition in U.S. consumer households.
“Crayola is a wonderful, well-respected American brand-name,” stated Paul J. Young, CEO of Surfaces, Inc. “It’s a name associated with beautiful colors, creativity… and of course, with children. When one associates the word ‘kids’ with ‘creative colors,’ it’s a safe bet that the word ‘Crayola’ will pop up as well. So, after some strong strategic planning we’ve arrived at a licensing agreement with Crayola to carry their name on this, our first of several planned collections.
“Our partnership with Surfaces allows us to bring Crayola colors into homes in a unique way by bringing fun and creativity to kids’ spaces,” said Crayola vice president of licensing Warren Schorr. “The colors are vibrant and the shapes are playful and fun.”
The Crayola Glass Tile Collection has 60 individual SKU’s including 42 different solid colors and 18 blends offered in 1”x1 chips mesh mounted in 12×12” size for easy installation. Colors reflect the brilliant hues that characterize Crayola crayons, and include Fire Engine Red, Taxi Cab Yellow, Deep Sea Blue, North Pole White and more. Surfaces will be supporting retailers’ sales efforts with a well thought-out ensemble of Crayola glass tile merchandising materials which, according to Young, “will evoke the same Crayola packaging look that people know and love… and, the same level of confidence which the Crayola brand has evoked since day one.” All of this series is stocked in the US ready for timely distribution.
The new Crayola Collection from Surfaces, Inc. may be seen at Coverings 2012 at exhibit # 1763, April 17 -20 at the Orange County Convention Center in Orlando, Florida.