Crossville to bring large format tile panels to U.S. market

Home News Crossville to bring large format tile panels to U.S. market

Crossville, Tenn.—Crossville has launched Laminam by Crossville, a full line of lean profile, large format porcelain products. This offering comes through an exclusive distribution agreement with Italian manufacturer Laminam.

Under the agreement, Crossville is the sole source for Laminam’s large porcelain panel products throughout the U.S. Product availability is anticipated for early June.

“This is a landmark agreement,” said John Smith, Crossville’s president. “We recognized the growing demand for very large format, thinner goods, so we searched the globe to source the best products that would appeal to the American aesthetic and match the Crossville quality standard.”

Laminam by Crossville products, each selected expressly for the U.S. market, are suited for interior wall installations and may be used on an array of surfaces, he noted. The initial offering of 3mm fiberglass-reinforced porcelain panels will be available in more than 50 items.

As Smith explained, the lean profile of these reinforced panels result in durability, versatility and “unparalleled” technical performance.

“These products are game changers,” he said. “The colors and styles are right for the American market. These thin but extremely durable large panels are very simple to install and will invite innovative field applications. Architects and interior designers should enjoy exercising their creativity in new and unique ways.”

Crossville’s logistics and Laminam’s leadership in production and technology will ensure availability for American specifiers, he concluded. “The partnership with Laminam reflects true synergy and smart international procurement to not just meet but lead domestic demand for the most cutting edge products available globally.”

Laminam’s CEO, Alberto Selmi, concurred. “Crossville’s commitment to quality, excellent logistics team and established relationship with the A&D community make this partnership truly ideal.”

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