Mercerville, N.J. — Congoleum has launched its new corporate website which showcases the revitalization of the company’s timeless image. Based on a contemporary, clean and open design with simple interfaces, the site offers a panorama of the company’s products and values.
“We wanted our new website to reflect what we are: a company with a timeless tradition of innovative and quality products, yet attract a more youthful audience that will help revive the Congoleum brand name with fresh, contemporary appeal and carry us into the future,” said Bob Moran, president.
The website targets consumers while also providing specific reference materials for industry professionals. It explains the story and inspiration behind each of its product lines. The site injects color, vibrant photographs and a youthful exuberance into Congoleum’s image. “We wanted the website to be fun and a destination for consumers looking for decorating tips and to learn about resilient products,” Moran said.
Consumers will quickly become familiar with the navigation of the site, as it was designed to offer ease of use for both the tech savvy and tech challenged. The site features a “what’s my style” quiz to engage consumers with the site. Also featured is an advanced product search, helping consumers find exactly what they are looking for. Room Vision, a Congoleum exclusive, is prominently displayed on the main navigation menu. Also available are a corporate history and detailed look into the resilient manufacturing process. Design tips and style advice from Doty Horn, Congoleum’s vice president of design, is displayed through market trends, seasonal colors and “Ask Doty.” Product reviews and testimonials will be available to consumers in the product pages.
Most important to Congoleum partners and industry professionals is the retailers, distributors and installers log in. After being approved, industry members will have access to inside knowledge about upcoming products and promotions at Congoleum. There is also access to downloadable product chips and room scenes for easy retailer advertisement creation and updating of retailer websites.
The site has been designed for a wide range of browsers and will be optimized for viewing on mobile devices such as smartphones and digital tablets.