Walter joins NWFA, expositions & business development

Home News Walter joins NWFA, expositions & business development

St. Louis—The National Wood Flooring Association has announced Linda Walter has joined its staff as director of expositions and business development.  In her new role, Walter will be responsible for managing the business relationships, sales, and marketing of the NWFA’s Expo booth sales, sponsorships, and both international and domestic exhibition events.  She also will oversee the professional services of NFWA including the manufacturer product support call center, and Accepted Product Seal program.

NWFA president & CEO, Michael Martin, states that Walter brings significant experience to the NWFA team.  “Linda has more than 30 years of experience in the meetings and conventions industry and has managed trade shows like ours from many different angles,” states Martin.  “She has worked with numerous corporate and association clients where she has built strong exhibitor relationships that enhance her clients’ meetings.  We look forward to her expertise in planning our Wood Flooring Expo, and to her enhancing the services we provide to our manufacturer members, including our mill and product certification programs.

Her most recent position was with Experient, where she served as an Account Executive since 2004, including the NWFA Wood Flooring Expo.  She is a member of Meeting Professionals International, where she served as the President of the St. Louis chapter.

Walter will make her first appearance with NWFA team at its 2013 Wood Flooring Expo to be held April 2 to 5 in Dallas.  The show floor is nearly sold out for the event, with a 20% increase in booths from last year.  The NWFA Expo was recently recognized by Trade Show Executive magazine as one of the 50 fastest-growing shows for its 2012 Wood Flooring Expo in Orlando.  The show was recognized in all three categories of evaluation: attendee growth, show floor growth, and exhibitor growth.  The 2013 show is on target to be even bigger and better.  More information is available at

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