New York, N.Y.—HGTV HOME products, the smart and stylish home product collections created by the lifestyle experts at HGTV, will be on display in HGTV HOME Pop-Up Showroom inside top malls across the country from May to January. The 3,000 sq. ft. showrooms will offer shoppers an up-close look at the breadth and diversity of products in the collections, including paint, flooring, furniture, lighting, plants and more. In addition, visitors can meet the network’s star designers, including Vern Yip, at designated showroom locations, as well as enter to win $5,000 in the HGTV HOME Cash Giveaway.
“The HGTV HOME Pop-Up Showrooms offers consumers a chance to engage with the brand on a new level and in a truly unique way,” said Denise Conroy, HGTV’s senior vice president of marketing and creative. “Shoppers can now see in-person how to get the room designs they’ve seen and loved on HGTV and HGTV.com.”
Inside the showrooms, shoppers can immerse themselves in expertly styled vignettes that feature HGTV HOME products, including the HGTV HOME Furniture Collection; HGTV HOME Design Studio at Bassett; HGTV HOME Flooring by Shaw; HGTV HOME by Sherwin-Williams; HGTV HOME Lighting, Outdoor Lighting and Outdoor Living; and HGTV HOME Fabric and Trim. Visitors can walk the floors, feel the fabrics and explore every aspect of HGTV’s collections in one inspirational venue.
HGTV HOME Pop-Up Showrooms will open in five locations in 2013, including Phipps Plaza in Atlanta (May 1-June 4); King of Prussia Mall in Philadelphia (July 1-August 4); Tysons Corner Center in Tysons Corner, Va. (August19-September 22); and The Shops at North Bridge in Chicago (October 7-November 10). A special holiday-themed showroom will be featured at Santa Monica Place in Santa Monica, Calif. November 25-January 1, 2014.
The HGTV HOME Pop-Up Showroom features eight stylishly designed vignettes featured on Facebook, including Deluxe, Pop Art, Heavy Metal, Traditional Twist, Classic Chic, Flower Tower, The Softer Side, and Color Blast.