HGTV displays Pop-Up Showroom beginning May 1

Home News HGTV displays Pop-Up Showroom beginning May 1

New York, N.Y.—HGTV HOME products, the smart and stylish home product collections created by the lifestyle experts at HGTV, will be on display in HGTV HOME Pop-Up Showroom inside top malls across the country from May to January. The 3,000 sq. ft. showrooms will offer shoppers an up-close look at the breadth and diversity of products in the collections, including paint, flooring, furniture, lighting, plants and more. In addition, visitors can meet the network’s star designers, including Vern Yip, at designated showroom locations, as well as enter to win $5,000 in the HGTV HOME Cash Giveaway.

“The HGTV HOME Pop-Up Showrooms offers consumers a chance to engage with the brand on a new level and in a truly unique way,” said Denise Conroy, HGTV’s senior vice president of marketing and creative. “Shoppers can now see in-person how to get the room designs they’ve seen and loved on HGTV and”

Inside the showrooms, shoppers can immerse themselves in expertly styled vignettes that feature HGTV HOME products, including the HGTV HOME Furniture Collection; HGTV HOME Design Studio at Bassett; HGTV HOME Flooring by Shaw; HGTV HOME by Sherwin-Williams; HGTV HOME Lighting, Outdoor Lighting and Outdoor Living; and HGTV HOME Fabric and Trim. Visitors can walk the floors, feel the fabrics and explore every aspect of HGTV’s collections in one inspirational venue.

HGTV HOME Pop-Up Showrooms will open in five locations in 2013, including Phipps Plaza in Atlanta (May 1-June 4); King of Prussia Mall in Philadelphia (July 1-August 4); Tysons Corner Center in Tysons Corner, Va. (August19-September 22); and The Shops at North Bridge in Chicago (October 7-November 10). A special holiday-themed showroom will be featured at Santa Monica Place in Santa Monica, Calif. November 25-January 1, 2014.

The HGTV HOME Pop-Up Showroom features eight stylishly designed vignettes featured on Facebook, including Deluxe, Pop Art, Heavy Metal, Traditional Twist, Classic Chic, Flower Tower, The Softer Side, and Color Blast.


Must Read

American Olean entices designers, homeowners with new collections

Dallas—American Olean has launched two new tile collections—each bringing the latest trends to life through Reveal Imaging, an advanced technology that allows porcelain tile to emulate the...

Mannington presents first ‘Heart of Mannington’ awards

Salem, N.J.—Mannington recently presented its first Buffy Campbell Heart of Mannington Award to two deserving recipients: Sandy Tyson and Jackie Zemaitis. The award is...

2020 forecast for multi-family sector calls for cloudy skies

February 17/24, 2020: Volume 35, Issue 17 By K.J. Quinn Multi-family housing activity in 2019 can be best be described as lackluster, especially compared to the...

Adhesives: New formulations aim to save time, ease installation

February 17/24, 2020: Volume 35, Issue 17 By Ken Ryan The installation shortage has prompted many flooring manufacturers to develop products that render the installation process...

Wood: HF Design dives into waterproof flooring arena

February 17/24, 2020: Volume 35, Issue 17 By Reginald Tucker Las Vegas—The key to launching a successful wood/SPC-type waterproof hybrid product, observers say, lies in finding...

Installments: Proper moisture testing can prevent job failures

February 17/24, 2020: Volume 35, Issue 17 By Ron Loffredo   Excess moisture is the No. 1 culprit of catastrophic flooring failures in North America. This is...