Dallas—Quick-Step retailers and distributors nationwide are reporting strong 2013 sales for the brand’s Reclaimé Collection. Quick-Step’s Reclaimé Collection offers the visuals and charm of a floor constructed from reclaimed, vintage wood — at a price that fits within consumers’ budgets.
“Reclaimed hardwood floors are extremely popular,” said Roger Farabee, senior vice president of marketing for Unilin, Quick-Step’s parent company. “The roadblock most consumers run into is that reclaimed wood is scarce, so reclaimed hardwood prices are high. An exciting solution is the Reclaimé Collection’s high quality laminate planks that provide consumers with the rich visual of reclaimed wood at an attractive price. Homeowners, including those who have never considered laminate, see Reclaimé as an economical yet fashionable way to bring the look of a reclaimed hardwood floor into their homes at a price that fits within their decorating budgets.”
“Our stores have had tremendous success with Quick-Step’s Reclaimé,” said Sean O’Rourke, vice president of hard surfaces for Avalon Carpet, Tile, and Flooring. Avalon is ranked number 7 among the nation’s top 50 flooring retailers. “Reclaimé’s selling story really appeals to our customers. The highly realistic look of a beautiful reclaimed hardwood floor that also offers durability, low maintenance, and a good price makes Reclaimé one of our strongest selling laminates.”
The collection was first launched last year during Surfaces 2012 and was so well received by retailers and consumers that four new decors were launched into the collection during Surfaces 2013. Reclaimé has won the prestigious Dealers’ Choice Award for the “Best New Laminate Product” for the past two years.
“Quick-Step prides itself on being the first to market with the hottest styles, latest trends, and most sophisticated features — and we feel Reclaimé is one of our best products yet,” said Farabee. “Quick-Step has the technical ability to produce visuals and an unmatched level of realism that competitors cannot. The level of realism, sophisticated design, and texture featured in our products makes it difficult for a consumer to tell the difference between a Reclaimé plank and real reclaimed, vintage wood.”
“Before Reclaimé, there were very few 12mm products on the market that offered the ‘high quality visuals’ that Quick-Step creates,” said Farabee. “The Reclaimé Collection was launched to capture sales in this void and is succeeding in doing so. Reclaimé equips retailers with a 12mm product that features a high level of style, intricate design, realism, and value-added features such as extreme durability.”
“All of the products in the Reclaimé Collection are on pace with the latest design styles and trends in the home decorating market,” said Erinn Valencich, Los Angeles-based interior designer, style expert, and Quick-Step’s designer partner. “Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. Reclaimé’s sophisticated design, texture, and large plank size satisfy all of these design needs with unmatched realism and expansive style.”