Vitromex introduces travertine graphic to red-body

HomeNewsVitromex introduces travertine graphic to red-body

San Antonio—Vitromex USA introduces the Captiva inkjet red-body ceramic collection, a contemporary take on the traditional linear travertine. Captiva provides the movement of travertine; but at a price point that makes the collection highly attractive to today’s consumers and builder market.

“We showed the new ink-jet Captiva series at Coverings and the response was phenomenal,” stated Nicole Kelly, director of marketing for Vitromex USA. “For the builder market, Captiva allows upgrades to a beautiful flooring option but still maintaining the value of red-body. It’s a win-win for both the builder and consumer.”

The Captiva collection is available in three color palettes – Coastal Sand, an elegant blend of taupe and beige; Driftwood, tones of dark and light brown; and Sterling, a contemporary mix of grays and cream. The series is available in 13”x13”, 18”x18”, 3”x13” surface bullnose, and 2”x2” mosaics.

For more information on the series, visit http://www.vitromex.com/landing- page.php?type=series&product_id=7&series_id=65 

Must Read

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...

Carpet stats: High rates put damper on soft surfaces’ comeback

There are no moral victories or participation trophies when it comes to statistical years. As NFL coaching legend Bill Parcells used to say: “You...

Daltile continues support of R.I.S.E. program

Dallas, Texas—As July 4th weekend approaches, Daltile has taken a step back from flooring and refocused its attention on its participation with the Gary...

Shaw Contract launches Origin of Color carpet tile

Cartersville, Ga.—Shaw Contract has unveiled Origin of Color, its new carpet tile collection inspired by the cultural significance of color throughout history. Drawing from...

Tuesday Tips: Customers who move the needle

https://www.youtube.com/watch?v=3IUdZWeWnpY&t=1s   Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer...

NAFCT appoints Scott Bohaker as new executive director

Gray Court, S.C.—The National Association for Floor Covering Technicians (NAFCT) appointed Scott Bohaker as its new executive director. The new director is said to...
Some text some message..
X