Dalton—Beaulieu America is expanding into the luxury vinyl flooring business. Beaulieu said its residential business launched a complete offering of LVF under the Bliss brand name Sept. 1 on a limited basis to specified regions. The collection features planks and tiles in popular styles, both floating and glue-down installations, branded grouts and adhesive, Beaulieu Lab and FloorScore certifications, and a new merchandising and sample system.
According to Karel Vercruyssen, CEO of Beaulieu America, Bliss LVF should compete extremely well with any brand on the popular LVF side of the resilient category. “Our Beaulieu Canada division has been very successful with LVF. We’ve built on that experience and fine-tuned our styling and approach for our Beaulieu America dealers and their customers. The result is a Bliss LVF line that builds on the Bliss carpet reputation and is second to none when it comes to performance and styling for this market.”
Collections include Southern Expressions Plank, a floating floor system; Picturesque Plank with exotic wood looks; Avenues Plank for contemporary décor; and Landscapes Tile for the feel and appearance of natural stone, installed with or without grout. The company said that all Bliss LVF products have been tested for VOC’s, exceptional wear resistance and dimensional stability. Beaulieu has also added a proprietary antimicrobial plus antifungal finish to all of its LVF flooring. Product and displays are being shipped.