Unilin, Quick-Step, Columbia support NAFCD convention

Home News Unilin, Quick-Step, Columbia support NAFCD convention

UnilinDallas—Flooring manufacturer Unilin sees great value in the annual North American Association of Floor Covering Distributors (NAFCD) convention, taking place this week in Chicago. Unilin’s Quick-Step and Columbia brands show their full support for this gathering of key industry players by each serving as Gold Benefactor sponsors for the event. Also, Shane Calloway, Unilin’s vice president of North American independent distribution, is currently on NAFCD’s board.

“The NAFCD convention is a very important time together, and if used correctly, can result in months of constructive discussion, joint brainstorming, and decision-making taking place in a few short days,” he said. “There’s no substitute for a face-to-face conversation. So much can take place when you have the opportunity to all gather around a table and develop your joint plans for success. Our distributors are our partners for success with our brands.

“Our Quick-Step and Columbia brands are solely brought to market through a network of the nation’s finest distributors,” he added. “NAFCD is a valuable tool in our joint mission to keep the best products and programs flowing to the consumer.”

“The annual NAFCD convention is a valuable time of networking, attended by all the key players who come with time carved out on their busy schedules to solely focus on relationships, topics related to our shared business interests, the planning of our joint programs, and quite simply ready to enthusiastically engage in discussing our future together,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin.

Columbia_Hardwood“Our Quick-Step and Columbia brands are strong supporters of this event, because so much constructive business takes place,” she added. “With everyone coming together in one spot, NAFCD gives distributors and manufacturers valuable access to each other at one time, and at far less expense than it would take to travel around the country for separate meetings.”

“During the convention we hold our Quick-Step and Columbia Distributor Advisory Council meetings,” said Calloway. “These are very important meetings where we, as the manufacturer, show our distributors the future products we have on the drawing board. Our distributors know their markets well and have such keen insight into what works for their audiences.

“So, we rely on this time with them to solidify the direction we are going or gather important insight to tweak our direction,” he concluded, “ensuring the products and programs we launch in the future are homeruns with consumers.”

Must Read

Stats 2021: Call it a comeback for ceramic

The comeback that was predicted in 2020 after ceramic flooring sales experienced its first downward trajectory in several years was right on point as...

Stats 2021: SPC continues to lead resilient flooring

The word “unprecedented” has aptly described the unexpected growth the flooring industry experienced in 2021 despite supply chain challenges, rising costs and the ongoing...

Irina Slonim joins Galleher as corporate controller

Santa Fe Springs, Calif.—Galleher, LLC, the largest flooring distributor on the west coast and third largest in the U.S., has hired Irina Slonim as...

Armstrong Flooring considering proposals

(This story has recently been updated to include new information released by the company.) As Armstrong Flooring’s Chapter 11 bankruptcy sale nears a resolution, Michel...

Crossville promotes two sales leaders

Crossville, Tenn.— Crossville, Inc. has announced two promotions within its sales organization. Tom Kettering and Anthony Coggins are both expanding their roles as directors...

Housing: Builder market hopes to weather the storm

In 2021, the builder market held up well against the headwinds facing the U.S. economy. But construction material and labor shortages, housing affordability and...
Some text some message..