Florim USA’s Pier collection in Navy.
Clarksville, Tenn.—Florim USA’s Pier collection is unique in many ways. In particular, it is offered in just one size: 6 x 36 inches. Via the R&D program conducted for Pier, this size was chosen not only because it evoked the look of weathered hardwood planks seen in older docks and jetties. Because each unit is not extremely long, only one person is needed to install it. Generally speaking, longer porcelain wood-look planks require two contractors and thus, end up costing customers considerably more.
End-users who select Pier will have a beautiful and durable floor, which enhances any environment. It may be selected in four natural colors: Cocoa, Balboa, Navy and Santa Monica. To complement the weathered wood look plank, Pier Series also offers an attractive deco tile, which may be used for adding sophisticated accent pieces to the overall floor design, enriching the ambiance even more.
Additionally, the firm has developed a 6 x 12-inch cove-base to add the final touch to any project. Each glazed porcelain Pier tile is produced using high definition graphic (HDG) technology, a state-of-the art inkjet process creating a wood-look that is very realistic.
The Pier collection conveys a sense of real wood with superior durability, allowing it to be installed in both residential and commercial applications. According to Stefano Rabaioli, vice president of sales and marketing, “Wood looks are definitely the fashion of the moment. Florim USA wanted to showcase the superior visual capabilities achieved by using high definition technology through this new collection, which was inspired by the most well-known, instantly recognizable American piers.
“This new series reminds me of a rustic wood look with weathered characteristics created by age, sun and the sweet salt of the ocean,” he explained. “Frankly, the product ended up better than we could have ever anticipated. It has a look suited for both classic and modern environments. We’re already receiving specification requests for Pier to be used in restaurants, hotels and retail stores.”