Mohawk Hard Surfaces team asks dealers to go ‘all in’

Home Press Release Mohawk Hard Surfaces team asks dealers to go 'all in'

Carlos Ledesma, owner Of America’s Finest Flooring Center in San Diego, Calif., presents his “I’m ALL In” chip to Rich Owen, regional vice president of West Coast sales, Mohawk Hard Surfaces).

Dallas – During the recent Mohawk Aligned Solutions Convention, each retailer partner received a Mohawk Hard Surfaces “I’m All In” poker chip during the morning general session. Although the poker chip itself was tiny, the symbolism of the “I’m All In” poker chip took on big meaning between the Mohawk Hard Surfaces sales team and their aligned retailer partners.

“The Mohawk Hard Surfaces sales team is ‘ALL In’ regarding our commitment to our retailer partners,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces. “Our new sales program is laser beam focused on providing our retailers with new products, the best services, unsurpassed product training, effective programs, and consultative selling — all designed to save our retailers time, energy, and most importantly … help our retailers make more money by increasing sales.

The chip equals commitment.  The “I’m ALL In” chip symbolizes the mutual commitment between the Mohawk Hard Surfaces sales team and their retailers. By giving each retailer the chip during general session, the Mohawk Hard Surfaces sales team was symbolically re-committing to serve their aligned retailers and help them increase sales.

“The Mohawk Hard Surfaces sales team’s re-commitment is that we will hit the ground running each day, asking how we can work for our dealer base and make them more money,” Mauter said.  “Our renewed sales focus is to provide our Mohawk retailers with the best resources, best services, and best products in the industry — to help them increase their sales.”

In turn, were asking for a return commitment from our retailers to go ‘ALL In’ with us,” added Mauter.  “The retailers made this symbolic commitment by presenting their Mohawk regional vice president or district manager with the chip during their one-on-one meeting at Solutions. By handing over their poker chip, the retailers were symbolically making their commitment to lock arms with our team in the pursuit of increasing their sale of Mohawk products — and, in turn, increasing their revenue.”

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