Beaulieu America offers RSAs ‘double rewards’ opportunities in May

Home News Beaulieu America offers RSAs ‘double rewards’ opportunities in May

Dalton—During the month of May, retail sales associates (RSAs) selling Beaulieu America’s Bliss Magic Fresh and Bliss Perfection collections will have a double rewards opportunity. Beaulieu announced a one-month bonus that will enable retailers to earn a $400 American Express gift card for every 200 yards they sell in any combination from these collections.

The company describes this new offer as a “promotion within a promotion” since it had already offered retailers a $200 American Express gift card for the 200 yard sales threshold. The “double the rewards” promotion is a limited time offer and orders must be placed between now and May 31 to qualify.

“We’re pleased to offer a $400 gift card for every 200 square yards ordered in our Bliss Magic Fresh and Bliss Perfection lines for the month of May,” said Mike McAllister, marketing director for Beaulieu America. “This is the largest promotional monetary reward we’ve ever offered at Beaulieu and there are no limits to the amount a retail salesperson can earn.”

The Bliss Magic Fresh collection includes some of Beaulieu’s most popular styles and colors, all with the company’s exclusive Magic Fresh built-in feature that reduces common household odors such as pet, smoking and cooking odors.

Bliss Perfection is Beaulieu’s soft carpet collection made with its proprietary Nyluxe BCF nylon fiber and comes with Magic Fresh, 3M Scotchgard formulated for Beaulieu and a lifetime stain warranty.

“We realize 2014 has been challenging for many retail sales associates due to the weather and reduced store traffic, so we wanted to offer this incredible opportunity to make up lost ground during May,” said Mike Amburgey, chief marketing officer at Beaulieu America.  “Every product in this promotion features our exclusive Magic Fresh treatment that reduces odors by breaking them down, not masking them like many air freshening products now offered for the home.”

Dealers must meet eligibility requirements and register with their Beaulieu America representative to participate. Details are at Promotion dates are May 1–May 31, 2014.

For more information, contact: 


Must Read

Tarkett distributor expands to Philadelphia market

Solon, Ohio—Tarkett, a global leader in sustainable and innovative flooring solutions, is increasing its presence on the east coast, thanks to the expansion of...

Stanton introduces Stanton Rug Company

Woodbury, N.Y.—Stanton Carpet Corporation, a leading supplier of decorative, high-quality, self-branded carpet, area rugs and LVP, has announced the launch of a new pre-made...

Novalis names new director of national accounts

Novalis Innovative Flooring has appointed Johanna Paul director of national accounts. Paul brings with her extensive sales experience, having previously held key positions in...

Mannington’s Keith Campbell to retire at year-end

Salem, N.J.—After 28 years as chairman of the board of Mannington Mills, Inc., Keith Campbell has announced he will retire effective December 31, 2023....

Louisville Tile hosts management conference

Louisville, Ky.—The annual Louisville Tile Distributors conference, held here at the historic Galt House Hotel, brought together over 100 Louisville Tile team members from...

The 2023 NAFCD + NBMDA Convention targets distribution

Chicago—This fall, NAFCD and NBMDA will bring together the leaders of the flooring and interior building material distribution community for the 2023 NAFCD +...
Some text some message..