Barricade Building Products introduces flooring underlayment to its portfolio

Home News Barricade Building Products introduces flooring underlayment to its portfolio

Doswell, Va. — Barricade Building Products, a manufacturer of housewrap and related building products, announced the addition of floor and tile underlayment to its product portfolio, further enabling Barricade to offer a complete building envelope system.

Barricade said its underlayment provides a moisture resistant barrier without use of asphalt resulting in a sustainable and healthier product. It offers protection against moisture vapor with two layers of kraft paper laminated with a polymer. This offers a higher tolerance to heat and is 100 percent recyclable.

“We have been manufacturing weather resistant barriers since 1986,” said Mike Fields, vice president of sales, Barricade Building Products. “With our diverse manufacturing capabilities, it was a natural course to produce these products, rounding out our product offerings for a complete building envelope system.”

The company also announced the introduction of its new brand messaging, “The Bear’s Got You Covered.”

“While we offer leading products in the industry, we haven’t been actively promoting ourselves,” Fields said. “This new tagline speaks to Barricade today and we see this as the right opportunity to reintroduce ourselves in the marketplace.”

Must Read

Mohawk Group continues DesignFWD CEU series

Calhoun, Ga.— Mohawk Group announced the return of its free series of accredited DesignFWD CEUs, first launched in 2020. Due to a very positive...

Ceramic: Using digital tools to connect in-store

By Megan Salzano If you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. The COVID-19 pandemic helped...

Mannington Commercial launches BioSpec Armor

Calhoun, Ga.— Mannington Commercial introduced the BioSpec Armor collection, a line up of resilient homogeneous sheet flooring products created to protect the most demanding...

Mohawk Group expands Living Local LVT line

Calhoun, Ga.— Mohawk Group has expanded its domestically manufactured 2.5mm LVT platform, Living Local. With four new 12 x 24 designs including stone, terrazzo...

Ecore launches Aurora rubber sheet

Lancaster, Pa.— Ecore, a manufacturer of ergonomic and acoustic performance surfaces, has launched its newest commercial surface, Aurora. The next-generation resilient rubber sheet product features...

Mapei rolls out gapping-control adhesive

Deerfield Beach, Fla.— Ultrabond ECO 399 adhesive from Mapei can control gapping in resilient flooring. The heavy-duty, pressure-sensitive, multi-flooring product is the latest adhesive...
Some text some message..