Armstrong launches new commercial laminate designs

Home Press Release Armstrong launches new commercial laminate designs

Lancaster, Pa.Armstrong World Industries continues to design innovative commercial laminate flooring, with many new designs and colors for 2014. These new products provide a solution for the most sought after trends in today’s commercial interiors. These design trends include wood looks, featuring mismatched aesthetics that offer a sophisticated modern twist. Also popular are interior motifs that blend old with new, vintage and contemporary, often with a sense of history and nostalgia. Add in the ability to create designs with a high number of unique planks, mixed species, multiple widths and lengths and surface texturing to create additional realism, and Armstrong truly provides the best in commercial laminate flooring.

These trends, with their textural and reclaimed hardwood looks, are the inspiration behind the new collections of designs and colors. Within the Architectural Remnants collection, Woodland Reclaim has two (2) new stylish colors, old original wood brown and old original barn gray. Woodland Reclaim provides the look of nine reclaimed hardwoods—birch, red oak, sycamore, pine, teak, elm, ash, white oak and hickory—in 16 unique planks with three different widths. The ability to create a high number of unique planks and multiple widths results in the variation that is so beloved and popular in reclaimed hardwood.

Global Reclaim, a new design in the Architectural Remnants collection, blends reclaimed exotic wood looks—apple wood, eucalyptus and maple—in 18 unique planks with dusty blush tones. This new design will create a soft, elegant look to any upscale retail environment.

Within the Rustics Premium collection, the new Reclaimed American Chestnut, sepia brown, provides a new look to one of America’s most well-known rare and reclaimed Northern hardwoods, chestnut, beautifully enhanced with natural knots and mineral streaks. The new design, Forestry Mix, provides a harmonious blend of three hardwood looks— hickory, white oak and red oak, and three colors (white washed, gray washed, and brown washed). Each color has 24 unique planks displaying the varied stain characteristics of each species, creating a beautiful solution at an affordable price. To round out the new designs, Millwork Block offers the distinct look of premium oak strips, assembled into planks, glazed with stain, and enhanced by a subtle undulating surface treatment—in 18 unique planks.

“Armstrong is on the cutting-edge of commercial laminate design,” said Brian Parker, product manager, Armstrong Laminate. “By providing more variation in the design with a high number of unique planks, multiple plank widths and lengths, mixed-specie visuals, wood character and scrape textures, and new colors, we are solving the desire for the realism of hardwood by creating designs that are real to both the eye and the touch, with style, warmth and sophistication. Print image quality, surface textures, gloss levels, randomness in species and planks, and finishing bevel treatments all matter. Many of our designs have won awards, speaking to the beauty, uniqueness and realism portrayed in these collections, with such brilliant detail they are often mistaken for real hardwood.

“Our commercial laminate floors are fast and easy to install, while offering easy maintenance, all at an affordable option,” Parker said. “Plus, the high density core and durability of the commercial wear layer, AC4 and AC5, provide the performance required for resistance to stains, fading in sunlight, and wear from high foot traffic synonymous with commercial environments.”

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