Dallas—As part of Quick-Step’s “Long Live Style” campaign, the brand’s celebrity designer partner Erinn Valencich recently presented a special design seminar to the Wisconsin retail sales teams of Nonn’s Design Showplace. Valencich shared her insights regarding the latest style and design trends in the home decorating market with the group. Valencich has been Quick-Step’s designer partner since 2010 and is nationally known for her unique, contemporary-glam style. She was also among an elite group of designers selected to compete this year on NBC’s new design reality show “American Dream Builders,” hosted by renowned designer Nate Berkus.
“To be successful in today’s market, specialty retailers need to excel at those unique aspects of service that they alone can effectively provide customers—that most home centers do not—such as providing customer service in the areas of style and design assistance, guidance through the selection process and product knowledge,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “Quick-Step has made this type of ‘value-added’ design and selection assistance a hallmark of our comprehensive online and in-store merchandising system to ensure consumers purchase a product they will be happy with for years to come and to also help our retailer partners increase their revenue by selling more Quick-Step product.”